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EN
The main topic of the paper is housing, understood as social and cultural creation. We can observe the most important social processes of an individual there: individualization, consumption and identity creation. The article mainly discusses the threads of past and memory in the private space. Research was based on the analysis of two lifestyle magazines dedicated to interiors arrangements. The analysis mainly focuses on the problem which the author describes as “aesthetic apartment” − middle class’ representatives private space created with reflexivity, awareness and attentiveness.
EN
The author points out lack of interest on the part of students of various disciplines (i.a. the humanities) for the history of their field of study, which is considered uninteresting and unnecessary. She also takes into consideration different approaches of the scientific milieu towards achievements of predecessors. On the one hand, we see them being treated selectively and unreflectively, when “old junk” is being rejected as useless. On the other hand, there is an aspiration to show the continuity of thought, search for the roots, care for the preservation of tradition, and respect for scientific predecessors. Certain attitudes are manifestations of cultural differences, visible also in the world of science and education. In the consumerist, postmodern, information society, culture in its wide sense is treated as a su-permarket (concept popularised by Gordon Mathews). There is no place in it for the past, memory, tradition, authorities, roots, heritage, continuity, permanence. Everything is subject to individual choices and continuous change. Change covers, i.a. transfer of knowledge, ways of presenting results of scientific research, relations between student and teacher.
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Poznanie siebie jako podstawa tożsamości

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PL
Socjologiczne badania pozwalają zrozumieć zmiany, jakim podlegają pojęcia tożsamości, indywidualności, zobowiązań wobec siebie i społeczeństwa, sztuki, instytucji uniwersytetu, religii. Zmiany zagrażają integralności jednostki. Autor zwraca się do poglądów Immanuela Kanta, Martina Heideggera, Ludwiga Wittgensteina, Karola Wojtyły i Charlesa Taylora po środki konieczne do tworzenia i zachowania tożsamości.
EN
Sociological investigations show the ever changing meaning of concepts of individual, identity, obligation towards self and others, and also culture, university, religion. In consumerist societies these concepts become fluid. Not only the project of a life style becomes market-oriented, but also that of self-fulfilment. The personal identity requires attention, goals, values, a language. Personal identity requires reflection. Kant, Wittgenstein, Heidegger, Wojtyła and Taylor provide guidelines as how to examine this kind of reflection.
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