Search results - CEJSH

1

Opinia na temat projektu ustawy o prawach konsumenta

100%

Lackoroński B.

Zeszyty Prawnicze BAS

|

2014

|

issue 1(41)

241-263

EN

The purpose of the bill is to implement in Poland of Directive of the European Parliament and of the Council 2011/83/EU of 25 October 2011 on consumer rights, According to the author, the implementation of the proposed bill would lead to unification and consolidation of legal provisions relating to consumer protection and introduce the desired changes in provisions governing warranty and quality guarantees. Nevertheless, he claims that the bill needs some work which would secure terminological consistency and efficiency of the proposed provisions.

2

Social networking sites in a customer communication based on author’s own research

80%

Kaczorowska-Spychalska D.

Journal of Intercultural Management

|

2014

|

vol. 6

|

issue 1

111-125

EN

A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.

3

The anti-competitive agreements in the prospective of the law on competition protection - An inside in the Albanian practices and legal framework

80%

Konomi Perolla R., Peto Z.

Academicus. International Scientific Journal

|

2015

|

issue 12

59-72

EN

In Albania legislation on competition was developed only after the 90s and this is natural depending on the economic development and market model, which before the 90s had spaces of a free and competitive development. Competition is an economic phenomenon that refers to such a state of a free market economy, where companies compete independently in order to benefit as many buyers so as to meet the objectives to increase profits and expansion of markets. In this way free competition is both beneficial for business development and profitable for consumers themselves, who should benefit from the prices set based on the demand–offer ratio. Competition should be perceived as a necessary mechanism that promotes increase of welfare in general, by providing enterprises with greater opportunities for profit and therefore better quality for consumers, a major benefit in the range of choices lower prices. Encouraged by the existence of competition, enterprises as market players should be motivated to be always on the alert and perhaps in uncertainty in order to be as much active in the way they compete with their competitors by providing investments and aggressive strategies as a reply to their, but also potential rivals. In competitive markets, the companies are motivated to gain market power in order to strengthen their positions in the markets where they operate and thereby they have an impact in the fulfillment of the growing needs of the consumer, which brings increase of welfare. Nevertheless, quite often companies have such an attitude that they may cause limitation of competition, such as the agreements, whose object or consequence is price fixing, market shares or the establishment of a market structure where competitors join (in case of concentrations). Price fixing is a classic element to all cases of cartels. By means of such behavior competitors try to avoid price competition between them to the detriment of the consumer, by applying higher prices. This may happen at horizontal level, but also at vertical level. What do we perceive with prohibited agreements under Albanian law of competition? What are the forms of agreements that are prohibited and which are excluded? These are some of the questions that this article adresses.

4

Innovations in the Polish tourism sector in the eyes of consumers – selected examples

80%

Godlewski G.

Studia Periegetica

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2020

|

vol. 29(1)

127-141

EN

The purpose of the article is to analyse selected aspects of innovation in the Polish tourism sector from the perspective of consumers and to highlight those areas where innovative solutions should be implemented. The author uses empirical data to verify the following hypothesis: consumers’ perception of innovations concerning tourism products in the Polish market varies considerably and depends on respondents’ characteristics. The study was based on information collected from 407 respondents using the computer-assisted web interview method (CAWI), which constituted a country-wide quota sample, representative of the Polish population aged 18 or over, in terms of age, sex, education, the size of the place of residence. The results of the study indicate that consumers are mostly in favour of innovation in the tourism sector, notice emerging developments in this field and are very optimistic about the country’s innovation capacity. Differences in opinions about innovative tourist products were depended on the professional status of the respondents. Consumer awareness may be one of the key elements in the development of the sector. The development of innovative tourism services in Poland should be a continuous process, especially in less developed areas, which depend heavily on tourism. The development in this area is facilitated by favourable attitudes of consumers towards innovation in the tourism sector, especially in niche markets, and specialised local resources could help to intensify innovation activities.

5

Redukcja kosztów w razie przedterminowej spłaty kredytu konsumenckiego

80%

Langer M.

Zeszyty Prawnicze BAS

|

2020

|

issue 2(66)

206-213

EN

In a situation of a customer’s demands a cost reduction from the creditor in the case of an early repayment of a consumer credit, for proper assessment of the case, the position of the CJEU adopted in the judgment of 2019 regarding the interpretation of directive on credit agreements for consumers should be taken into account, as well as the expiry of the deadline in 2010 transposing the provisions of this Directive. Based on the analysis, the author states that the interpretation of the provisions of the Consumer Credit Act, which is incompatible with the conclusions of the CJEU’s judgment, is not binding. Thus, starting from 11 June 2010, creditors are obliged to reduce all costs included in the total cost of a consumer credit in case of its early repayment by the customer.

6

Health and environmental attitudes and values in food choices: a comparative study for Poland and Czech Republic

80%

Jakubowska D., Radzymińska M.

Oeconomia Copernicana

|

2019

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vol. 10

|

issue 3

433-452

EN

Research background: Health and environmental concerns linked to food production and consumption have become crucial both for policy makers and for consumers for modern society. Some consumers are becoming increasingly careful about what they eat, giving value to the impacts of everyday food choices on their health and on the environment. There have been few studies that have jointly analyzed these consumption patterns and that have looked for their association. Purpose of the article: The objective of the study is to develop a Polish (PL) and Czech (Cz) young-adult consumers' segmentation based on health and environ-mental attitudes and values in food choices. The research is needed to diagnose consumption trends in this segment of the market to enable creating a market offer tailored to this group of consumers. Methods: A total of 631 students from two Universities - one in Poland (University of Warmia and Mazury in Olsztyn (323)) and on in the Czech Republic (University of South Bohemia (308)) were selected to participate in the research. The sample of students was chosen because of the importance of young-adult consumers as the participants of the market with a specified purchasing potential. The data were collected through a survey questionnaire, in which a Likert type scale was used to determine the health and environmental attitudes and values in food choices. The results obtained were analyzed statistically using Statistica 13.1 using Principal Component Analysis (PCA) with Varimax rotation, cluster analysis using the k-means method and ANOVA. Findings & Value added: The survey demonstrated that the students presented both health and environmental attitudes, and that their food choices were driven to a lesser extent by the environmental than by the health-related values. Results demonstrated that the two distinguished factors significantly differentiated both the Polish and the Czech students into two clusters, with the first cluster being represented by consumers presenting stronger health and environmental attitudes (PL N=58%, Cz N=48%) compared to the students from the second cluster. It adds value to recent young consumers' behavior knowledge by jointly analyzing their attitudes toward health and environmental values in food choices. These findings may be useful in developing effective educational and marketing campaigns and understanding the demand for certain products.

7

Information sources affecting consumer behaviour in the electricity market

80%

Czarnecka M.

Nauki o Zarządzaniu

|

2018

|

issue vol. 23 no. 2

4-11

EN

Electricity is a factor that facilitates the functioning of consumers in society and creates appropriate conditions for work, development and rest. Due to the scale and pace of the changes resulting from technological progress and new regulations, consumers in the electricity market do not have the appropriate technical, economic or legal knowledge. The most significant problems within the electricity market in Poland include the high level of ignorance of the services, institutions and basic terms required for making rational decisions in the electricity market. This is necessary in order to determine the sources from which consumers derive knowledge about the electricity market. Based on the research carried out by the author, it can be argued that the knowledge and skills concerning an evaluation of the electricity market, the institutions operating therein and their product are very low.

8

Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things

80%

Kolny B.

Marketing Instytucji Naukowych i Badawczych

|

2021

|

vol. 41

|

issue 3

21-38

EN

The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via the existing Internet infrastructure or other network technologies within the Internet of Things (IoT) systems. The paper was written based on both secondary and primary sources of information. Secondary sources were used to define the discussed issues related to the Internet of Things and the security of data collected by smart devices. Primary sources, on the other hand, offered direct evidence of the attitudes of young consumers on the security of such data. Direct research was carried out using an online survey carried out in 2021 on a sample of 588 consumers aged 18–34 living in Poland. The results show that more than half of the respondents pay great attention to where the data collected by the devices used in their households is kept and whether such data is safe. In spite of such declarations, more than half of those surveyed have no knowledge about the level of the security of such data. The respondents agreed with the statement that consumers accepted the uncertainty related to the loss of control over their personal data collected by smart devices more quickly than the risk involved in becoming disconnected from them.

9

Moralność finansowa polskich konsumentów

80%

Lewicka-Strzałecka A.

|

2019

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vol. 22

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issue 2

41-54

EN

The consent to abuse made by consumers reflects a particular normative order which constitutes part of a socially accepted moral order. It constitutes a specific market regulator because the wide acceptance of unethical behaviours can hinder the functioning of legal and other formal institutions, while the lack of such acceptance can support them and make them more efficient. The paper presents the results of a periodical research project aimed at reconstructing this order in the financial area. The project, entitled “The Financial Morality of Poles”, includes a survey of a group of 1000 Polish adults from the whole country. The survey has been conducted on a yearly basis since 2016. The main result of the project is a map of Poles’ moral permissivism in the area of finance. The map is based on questions the respondents were asked about the level of justification of consumer activities which are illegal or which violate moral norms. Ethical standards for judging consumers’ behaviours vary considerably, from behaviours that are condemned by the overwhelming majority to behaviours deemed justifiable by more than half of the respondents. It was assumed that, based on the results obtained in individual questions, an estimate of consumer reliability on the financial market can be made. This estimate results from averaging the responses which accept the behaviours described in the questions and is defined as the acceptance index for unethical financial behaviours.

10

Innovations in services and consumers’ competences

71%

Dabrowska A.

European Journal of Management Issues

|

2014

|

issue 3

3-10

EN

The author in her article presents services as a market product which is more and moreoften an innovative product. A particular attention is paid to the services' features which have an important impact on behaviour of the services market participants. Introduction to the market of new, improved, technologically advanced services requires a competent consumer.

UK

The author in her article presents services as a market product which is more and more often an innovative product. A particular attention is paid to the services’ features which have an important impact on behaviour of the services market participants. Introduction to the market of new, improved, technologically advanced services requires a competent consumer.

11

CONSUMERS’ INCLUSIVENESS AND MIGRATION: EVALUATION OF SELECTED BRANDS THROUGH THE BRAND IDENTITY PRISM

70%

OBUKOADATA P. O., UDUMA N. E., OBUKOADATA O. S.

Communication Today

|

2021

|

vol. 12

|

issue 1

96 - 110

EN

Brand identity management is central to brand building which prompted our evaluation on two master brands – Coca Cola and CloseUp – using the Brand Identity Prism. It explored how consumer inclusiveness and socioeconomic migration have affected consumers’ identification with the select brands. A survey based on the projective technique that deconstructed the six facets of the BIP as items in the questionnaire was applied to a cross national consumer-base of sample size 2,881 arrived at using 95% confidence level, 80% expected response rate and loss of sampling efficiency at 1.5. Data collected was analysed using the simple percentage and the Two-Way ANOVA Statistics to ascertain if there had been any significant difference among the means of the timeline. We argue that a brand might not have consistent strong identification with consumers over all the facets every time, and that with consumer inclusiveness and socio-economic migration, it is likely that consumers will stick with existing brands irrespective of lifestyles, new tastes and choices especially if majority of the brands’ facets through the prism are optimised. It is concluded that consumer inclusiveness and socio-economic migration have positive effects on consumer identification with identified brands despite the existence of inclusion and migration over a timeline.

12

A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia / Istraživanje Motiva Potrošača koji Utiču na Kupovinu Organske Hrane u Srbiji

70%

Vehapi S.

Economic Themes

|

2015

|

vol. 53

|

issue 1

102-118

EN

The organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.

13

Determinants Considered by Consumers for Brand Selection - with Reference to Laptops in Albania

70%

Plloçi M., Koc M.

Creative and Knowledge Society

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2014

|

vol. 4

|

issue 2

EN

Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana.

14

Dylematy i wyzwania ekonomii postwzrostu – perspektywa konsumentów, państwa i przedsiębiorstw

70%

Borusiak B.

Studia BAS

|

2023

|

issue 2(74)

9-24

EN

The article provides an analysis of the concept of post-growth, presented as an alternative to the current growth paradigm, which is considered the most fundamental in the modern economy. Due to its widespread implementation, natural resources are being used to an extent that destroys the balance of the Earth’s environment. The purpose of the article is to try to answer three questions concerning: the reasons for the destructive nature of the expansionism that characterises the world’s dominant (at least in the Western world) socio-economic system based on the concept of economic growth, the nature of the post-growth idea and the challenges it generates for consumers, entrepreneurs and the state.

15

Economic Exclusion as a Predictor of Cascade Exclusion: A Case Study of Loan Companies in Poland

70%

Jakubowska-Branicka I., Grochowski M.

Polish Sociological Review

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2019

|

vol. 208

|

issue 4

459-476

EN

This paper discusses the results of two empirical research projects on consumer micro-loans in Poland recently conducted at the Institute of Applied Social Sciences (University of Warsaw) and the Institute of Justice. The text summarizes the main findings of both studies and focuses on their main common thread: the various dimensions of social exclusion among average consumers who enter the loan market. The text argues that individuals who take consumer loans usually experience financial exclusion, which in turn prevents them from obtaining the cheaper credit available from banks. At the same time, by entering the loan market individuals de facto exclude themselves from effective legal protection (from courts and administrative bodies), which should be provided as an element of the rule of law in a democratic state. Building on these premises, the concept of “cascade exclusion” is proposed as an analytical framework for theses on interrelated dimensions of exclusion.

16

A typology of consumers by their nutritional behaviors and selected lifestyle elements

70%

Ozimek I., Maciejewski G., Kita P., Szlachciuk J.

Journal of Economics and Management

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2023

|

vol. 45

68-101

EN

Aim/purpose - The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach - The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings - The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I - "Driven by the principles of healthy eating"; II - "Implementing the principles of healthy eating"; III - "Ordinary bread eaters"; IV - "Consciously unaware." In turn, among Slovak consumers, we distinguished also fourth types: I - "Driven by the principles of healthy eating"; II - "Exercise and drink milk!"; III - "Not attaching importance to healthy eating"; IV - "Eat tastily and healthily." The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations - A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution - The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation.

17

USŁUGI GASTRONOMICZNE W CENTRACH HANDLOWYCH WARSZAWY

61%

MAKAŁA H., GRZEGORZ ŁUCZAK S.

Zeszyty Naukowe. Turystyka i Rekreacja

|

2017

|

issue 1(19)

213-227

PL

W pracy scharakteryzowano rodzaje usług gastronomicznych i czynniki wpływające na atrakcyjność lokali w opinii konsumentów. Przedstawiono zasady funkcjonowania centrów handlowych oraz ofertę gastronomiczną dla klientów. Zaprezentowano dostępność usług gastronomicznych na przykładzie trzech wybranych centrów handlowych w Warszawie: CH Arkadia, CH Blue City i CH Złote Tarasy.

EN

The types of catering services and factors influencing the attractiveness of premises in the opinion of consumers are characterized in the work. The principles of operation of shopping centers and catering offer for customers are presented. The availability of catering services is presented on the example of three selected shopping centers in Warsaw: CH Arkadia, CH Blue City and CH Złote Tarasy.

18

Discourses of Thrift and Consumer Reasonability in Czech State-Socialist Society

61%

Hájek M., Samec T.

Sociologický časopis. Czech Sociological Review

|

2017

|

vol. 53

|

issue 6

805-832

EN

The article examines how notions of thrift, saving, and frugality were present and active in the state-socialist discourses of economic behaviour and what meaning these notions carried. The research is based on three kinds of data: the official state-socialist public discourse of economic behaviour as presented in transcripts of parliamentary speeches, household guides and manuals, and eyewitness accounts of the state-socialist era recollected in oral history interviews. Such a multi-faceted corpus of discourse data made it possible to examine factual and normative aspects of thrift in state-socialist discourses and compare them with the accounts of everyday practices and tactics that may well contradict the official discourse. The analysis reveals that (a) notions of thrift and saving were strongly present throughout the period in all discourses examined, (b) both terms underwent a semantic shift from a productive to a restrictive meaning over time, and (c) both notions were eventually publicly sidelined by the emphasis on raising revenue. Despite fading from public discourse in the late 1980s, the notion of thrift had by then become instilled in the subjective understanding of the ‘reasonable consumer’, a concept that can therefore be considered a precursor of the contemporary concept of consumer responsibilisation.

19

Honey bee: a consumer’s point of view

61%

Zavodna L. S., Pospisil J. Z.

Environmental & Socio-economic Studies

|

2016

|

vol. 4

|

issue 3

26-32

EN

This article concerns the way bee products are perceived by customers. It is mainly focused on honey, which is considered the main output product of beekeeping. Beekeeping is a very popular activity in the Czech Republic. Based on current data there are over 48 thousand people engaged in beekeeping in the Czech Republic. Hand in hand with the increasing number of beekeepers the popularity of bee products - especially honey - among Czech consumers is also growing. Recently, the consumption of honey in the Czech Republic has been slightly increasing. A big problem today is that honey sold in Czech supermarkets is frequently falsified. At the same time, it is increasingly popular to buy honey directly from beekeepers. The aim of this research was to describe the situation about the honey market in the Czech Republic, and also to examine the relationship between consumers on the one hand, and honey/beekeepers on the other. We have also considered customer's trust in organic honey and honey sold in supermarket chains. Results show that consumers view bee products as generally healthy and prefer to buy bee products from a beekeeper because of greater convenience as locally sourced honey is perceived to be of higher quality. The majority of consumers agree with paying a higher price for a product of higher quality. The article confirmed the hypothesis that most people think that bee products sold by a beekeeper are healthier than those bought at ordinary shops.

20

BETWEEN ACTUAL AND VIRTUAL REALITY. TECHNOLOGIES AND FUNCTIONALITIES OF DEVICES IN THE BUYING PROCESS FROM THE PERSPECTIVE OF (POLISH) CONSUMERS

61%

Guzik A., Dutka G.

Studia Humanistyczne AGH

|

2019

|

vol. 18

|

issue 3

75-88

PL

Współcześnie w procesie dokonywania zakupów wykorzystywane są technologie ze świata wirtualnego oraz odpowiednie urządzenia i ich funkcjonalności. Strategie tego typu zyskują uznanie również wśród młodych Polaków, dla których balansowanie między rzeczywistością realną i wirtualną staje się nieodłącznym elementem świadomości konsumenckiej. Autorzy artykułu – w oparciu o wybrane, w tym także jeszcze niepublikowane, artykuły i raporty badawcze (m.in. własnego autorstwa) – prezentują zróżnicowane sposoby poruszania się pomiędzy dwiema rzeczywistościami w całym procesie zakupowym, od etapu kształtowania się potrzeb, do finalizacji zakupu. Zwracają przy tym uwagę na takie kwestie, jak: rodzaj stosowanych lub preferowanych w tym procesie urządzeń i ich funkcjonalności, zróżnicowanie działań w poszczególnych kategoriach zakupowych, zaangażowanie osób trzecich w proces zakupowy, reakcje na komunikaty, skłonność do udostępniania danych osobowych. Oprócz empirycznego charakteru (prezentacja właściwych danych uzyskanych w toku badań)autorzy podejmują refl eksję nad zakresem autonomii i racjonalności konsumenckich decyzji. Artykuł ma charakter empiryczny, został bowiem oparty na zrealizowanych przez autorów tekstu badaniach konsumentów, których pełny opis i wnioski zawarte zostały w dwóch raportach stanowiących elementy projektu realizowanego przez Pracownię Badań Społecznych IFiS UP i Grupę Interia, pt.: „Badania dotyczące budowy innowacyjnej platformy zgodnej z najnowszymi światowymi trendami, umożliwiającej tworzenie usług w modelu «Shopping Assistant» finansowanego z Regionalnego Programu Operacyjnego Województwa Mazowieckiego na lata 2014–2020 (1 Oś Priorytetowa Gospodarka Wiedzy, Działanie 1.2 Badania i innowacje w przedsiębiorstwach, Poddziałanie 1.2.1 Projekty badawczo-rozwojowe przedsiębiorstw).

EN

In modern times, the buying process involves utilisation of technologies from the virtual world as well as appropriate devices and their functionalities. Strategies of this type are also appreciated by young Polish people for whom balancing between actual and virtual reality is becoming an intrinsic element of consumer awareness. Based on selected papers and research reports, including their own and ones not yet published, the authors of the paper present various ways of moving between two realities throughout the whole buying process, from the stage of creating needs to completion of the purchase. In this respect, they draw attention to such issues as the kind of devices and their functionalities used or preferred in this process, the diff erentiation of actions in the individual buying categories, the involvement of third parties in the buying process, responses to messages, and willingness to disclose personal information. In addition to the empirical character (presentation of the relevant data obtained during the research) of the study, the authors consider the extent of autonomy and rationality of consumer decisions. The paper presents empirical research as it was based on the authors’ consumer studies, the full descriptions of which, along with the conclusions, are included in two reports constituting elements of a project implemented by the Social Research Institute at the Institute of Philosophy and Sociology of the Pedagogical University of Krakow (IFiS UP) and the Interia Group, under the name ‘Studies on the construction of an innovative platform, compliant with the latest global trends and enabling creation of services in the “Shopping Assistant” model’, funded by the Regional Operating Programme for Mazowieckie Province for 2014–2020 (Priority axis1: Knowledge Economy; Action 1.2 Research and innovation in enterprises, Sub-measure 1.2.1 R&D projects for enterprises)

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