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This article discusses the influence of media on the experience of writing. The aim here is to show two models of participation in the culture, two models of the brain, two models of communication. First, connected with the culture of printed books, is based on the distance, reflexivity and aloneness. Second, born with new media and called „culture of participation”, is a new style of life (interactive) and thinking (logovisual). It redefines roles of the author and the reader. The shift from the one to the second is dynamic, happening here and now. The effects of it are today still unpredictable for us. Anyway literature and literary studies are changing, influenced by new digital technologies treated as extensions of man.
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