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EN
This article explores the impact of the EU migration and visa policy on the development of cross-border cooperation between Ukraine and Poland. Cross-border tourism is presented as an important element of international tourism, which affects the development of border regions and has positive consequences for the overall development of the country. Analysis focuses on cross-border cooperation in the border regions of Ukraine and Poland and ways of increasing the competitiveness of tourism offerings by forming integrated joint tourism products. The authors also investigate the impact of the visa policy of both countries on tourism in border regions.
EN
The aim of the article is to identify research areas that are relevant from the perspective of management in the field of cross-border tourism. The analysis is based on bibliometric information included in the Web of Science and Scopus database. The main task of the analysis is to identify current problems in the field of cross-border tourism management, taking into account regional characteristics as well as forms and content of tourism services. The authors use bibliometric analysis supported by the VOSviewer software. In addition, the case study method is used to identify the most common features and tendencies in the study of cross-border tourism management. A review of the literature in the field shows that the management of tourism services in border regions is currently a new branch of management sciences, which has seen a dynamic growth as evidenced by the number of studies published since the middle of the first decade of the 21st century. Most of them analyse problems of cross-border tourism management in Europe, in the border regions of Germany, the Czech Republic, Spain and Portugal. The objectives of cross-border tourism management in this region are the background for sustainable development, harmonization of relationships at the regional level, concern for the state of the environment. One of the urgent problems is the management of health-related or medical cross-border tourism. A number of issues require more in-depth research, such as the management of transnational tourism services and products at the borders of the EU; European and world trends in the development of the tourism services market in the border regions; and the impact of cross-border tourism on local communities. The article’s contribution consists in providing a list of current problems in the study of cross-border tourism management and identifying research gaps in this field.
EN
Tourism in the eastern, border areas of Poland is based primarily on natural values, which are supplemented by regional cultural heritage. For this reason, Chełm County stands a fair chance of making tourism one of the pillars of its development, especially in rural areas. The purpose of the article was to evaluate tourist attractiveness of the communes and one municipality of Chełm County using the method of synthetic measure and attempt to identify real and potential directions for tourism development with particular emphasis on cross-border tourism. The results of the evaluation of tourist attractiveness indicated that the creation of comprehensive packages of products based mostly on the values of the local environment can be an opportunity for increased tourism in the communes in Chełm County. However, insufficient tourist development, poor transport accessibility and low recognition of the area as a tourist destination can be limiting factors in the development of tourism in this county, so it is necessary to take measures connected with the development of infrastructure and promotion of the region.
PL
Turystyka na wschodnich, przygranicznych obszarach Polski opiera się przede wszystkim na walorach przyrodniczych, które uzupełniane są regionalnym dziedzictwem kulturowym. Z tego powodu powiat chełmski stoi przed szansą uczynienia z turystyki jednego z filarów swojego rozwoju, zwłaszcza na obszarach wiejskich. Celem artykułu była ocena atrakcyjności turystycznej gmin powiatu chełmskiego z wykorzystaniem metody miernika syntetycznego oraz próba identyfikacji realnych i potencjalnych kierunków rozwoju turystyki ze szczególnym uwzględnieniem turystyki transgranicznej. Wyniki przeprowadzonej oceny atrakcyjności turystycznej wskazały, że szansą na aktywizację turystyczną gmin powiatu chełmskiego może być tworzenie kompleksowych pakietów produktów, których rdzeń stanowić powinny walory lokalnego środowiska naturalnego. Barierą dla rozwoju turystyki w powiecie chełmskim może być niedostateczne jego zagospodarowanie turystyczne, niska dostępność komunikacyjna i mała rozpoznawalność tego obszaru jako destynacji turystycznej, dlatego niezbędne jest podejmowanie działań infrastrukturalnych i promocyjnych.
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