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Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and Franchisors

100%
Machackova V.
Creative and Knowledge Society
|
2012
|
vol. 2
|
issue 1
60-81
EN
This paper deals with the topic of creativity and perceived freedom of creativity in international franchising business concepts. It analyses various areas of daily business operations and the franchising business concept as a whole. Its focus is aimed at comparing the perception of level of freedom given in these areas to franchisees by the franchisors and its objective is to find out where these perceptions differ between franchisees one side and franchisors on the other. The model of franchising is not described and the article assumes that the reader is familiar with this business model. The purpose of this article is to analyse and present the situation of creativity in the sector of international franchise businesses. As international franchising is in the focus of this article, topics such as cross-cultural environment in franchising models and creativity across cultures are covered. The method used to collect the data for further analysis is running an empirical research among two populations - franchisees and franchisors from several franchising business concepts active in international environment. Representatives from the two populations were asked to evaluate the level of freedom of creativity given or applied in their franchising business concepts. Respondents were answering an online survey, assessing ten different areas in daily business on a scale from one to five, ranging from no creativity allowed and strict governance by rules defined in the franchise concept to high level of creativity and freedom. Findings from both side of the franchise business partnerships, franchisees and franchisors, are presented including the test of homogeneity of proportions. Therefore some implications exist for further discussions and research, if franchising at all is, in its essence, a method of business concept, which enhances and facilitates creativity, or if creativity is perceived as a danger to franchise system that would harm its global unified approach which is the key principle of the franchis unified brand and concept strategy.
2

ГОТОВНІСТЬ СТУДЕНТІВ ДО ДУХОВНО-МОРАЛЬНОГО РОЗВИТКУ МОЛОДШИХ ШКОЛЯРІВ У КРОС-КУЛЬТУРНОМУ ПРОСТОРІ

75%
Юлия Ш.
Педагогічні науки: теорія, історія, інноваційні технології
|
2017
|
issue 1(65)
198-210
EN
Methodological basement of the research consists of human oriented and cultural scientific approaches to education, ideas of personal value of a human, consideration of categories such as “readiness”, “readiness for pedagogical activity”, “readiness of students for activity in cross-cultural environment”, contemporary scientific thesis of educational values, universal, national, cultural and value orientations, cross-cultural basis for formation of readiness of the future students. The problem of readiness of a person for any activity in general is widely discussed in contemporary psychological and pedagogical literature. The number of scientists have laid down general theoretical approach to the development of problems of readiness of the future teachers of primary school for their professional pedagogical activity. The author used some theoretical methods of research such as the analysis and systematiozation of domestic and foreign philosophical, psychological, cultural and pedagogical literature on human problems, spirituality, moral values, and spirituality of pedagogical knowledge. The aim of the article is to analyze the contemporary approaches to the problem of readiness of students for activity in cross-cultural environment. In this research the author identifies the readiness of a person for spiritual and moral progress of primary school children with the readiness of a person for activity in cross-cultural environment. The author stated that professional readiness of students for spiritual and moral progress of primary school children is characterized as a complicated and integrated formation that can be defined as an attribute of a person and it consists of such components as theoretical knowledge, professional skills, positive attitude to this type of activity, ability to adaptand proper behavior in cross-cultural environment. It is defined that the readiness of a teacher for spiritual and moral progress of primary school children in cross-cultural environment is an integrative feature of a person that can be characterized with the high level of knowledge of social reality field, positive emotional attitude to specialties of different cultures and communicative skills with their representatives. In perspective the disclosure of the essence of phenomenon of “readiness for spiritual and moral progress of primary school children in cross-cultural environment” needs to allot the structure of parameters and indexes that characterize specific and general sides of this type of activity
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