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PL
W niniejszej publikacji zaproponowano jedną z metod eksploracji danych – reguły asocjacyjne do wykrycia zależności w opiniach konsumenckich, na przykładzie opinii jednego z hoteli amerykańskich. Wykorzystanie tej techniki wynikało m.in. z dużej ilości dostępnych danych oraz faktu, że otrzymane reguły w sposób niezwykle czytelny prezentują zależności znalezione w danych. W badaniu odkryto szereg reguł, które mogą stanowić cenne źródło informacji o jakości usług oraz postrzeganiu obiektu przez klientów korzystających z usług hotelowych.
EN
This paper presents application of one of data mining techniques – association rules to analyze customer reviews, based on the data gathered at one of the American hotels. The application of association rules is due to the large volume of available review data and the fact that the rules can be presented in a very clear and meaningful way. The study resulted in a number of interesting rules that can be a valuable source of information about the quality of services and the perception of the hotel by the clients.
EN
Online customer reviews allow the users to share their opinion on a product with other shoppers. They express either satisfaction or dissatisfaction with the item as well as its strong and weak features. Henceforth the reviews are a valuable source of information about the community and its expectations. I have used the reviews of German-Polish and Polish-German dictionaries from online bookshops to investigate the information conveyed in the dictionaries as well as their structure and functions. Who are the users of bilingual dictionaries and what are their expectations? Which lexicographic aspects are important to them, which less so? How do the investigated dictionaries fulfil the expectations of their users?
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