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Global digital genre-communication forms in the process of flow to local Polish memosphere: the case of Facebook art memes

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GUMKOWSKA A., TOCZYSKI P.
Studies in Global Ethics and Global Education
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2016
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issue 5
39-71
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We analysed the mechanisms generating specific genres in the digital network and described the phenomena which result in shaping new forms of modern communication genres. New digital genre-communication forms are exemplified by Facebook “art memes”, which should be studied from two perspectives: literary research and social studies. The art of painting remediated in digital forms of so-called “memes” illustrates the global flow from the Western centre to the Eastern semi-peripheries of digitalizing Euro-Atlantic civilization. We applied analytical framework consisting of six criteria: sender, recipient, message, code, context and contact. Our conclusion is that the process of global-local flow, as exemplified by Facebook art memes, results in local enrichment of the global medium and content.
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