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"Užívání necigaret není bez rizika" aneb Diskurz o zahřívaných tabákových produktech v médiích

100%

Hejlová D., Schneiderová S., Klabíková Rábová T., Kulhánek A.

Naše řeč (Our Speech)

2021

vol. 104

issue 3

167-183

The study presents a linguistic and discourse analysis of a selected corpus of media texts concerning the communication on new tobacco products with the focus on heated tobacco products (IQOS, glo). The analysis shows how the products are signified in the media (if, for example, journalists discriminate between heated tobacco products and e-cigarettes), how labelling in the media can influence perception of the products by the public, and if (and how) the marketing discourse is reflected in the media communication. The data were analysed in Prospéro, a quantitative-qualitative program for linguistic analysis. The results show that the media discourse concerning HTPs is heavily influenced by marketing communication strategies and framed as a part of healthy, attractive lifestyle, with connotations of a healthier option, health, and personal benefits, as opposed to the use of cigarettes. Media present HTPs as a part of aspirational, trendy lifestyle, which can be attractive especially to young people, including non-smokers. The health risks and addictive behaviour risks are almost absent in the media discourse.

Ona strana ogledala: odsutnosti u lancu označitelja kao autoreferencijalno sredstvo

70%

Mesmar Žegarac L.

Libri & Liberi

2015

vol. Vol 4

issue 4.2

381-394

Glavni je cilj ovoga rada opisati i analizirati oblike i funkcije odsutnosti (praznina) u lancima označitelja u izabranim proznim tekstovima 19. stoljeća. Teorijski pristup oslanja se na teoriju recepcije, bazira se na idejama Ingardena i Isera, ali ponajprije na tipologiji praznina u značenjskim sustavima koju je izradio Wolf (2005). Odsutnosti su u ovome radu definirane kao namjerne, bitne praznine u lancu tipičnih (očekivanih) označitelja, drugim riječima, diskurzivne su, a ne dio fabule. Stoga one tvore dio procesa pisanja podrazumijevanoga autora i podupiru primarni ili sekundarni smisao teksta. U 19. stoljeću neki se autori, uživajući u eksperimentalnoj prirodi svojih tekstova, koriste prazninama kao metafikcionalnim sredstvom upućivanja na mnoštvo različitih tema, ali i kao tehnikom mimeze psiholoških stanja. Romani Lewisa Carrolla o djevojčici Alici pružaju neke vrlo važne primjere uporabe praznina koji dodaju vizualnu dimenziju pisanomu tekstu čime povećavaju svoju multimodalnu vrijednost.

The main aim of the present paper is to describe and analyse forms and functions of absences (or ‘blanks’) in chains of signifiers in nineteenth-century English literature, particularly prose fiction. The theoretical framework is built on the theory of reception: the writings of Ingarden and Iser, but primarily the typology of blanks in signifying systems drawn up by Wolf (2005). In this paper, absences are defined as intentional, salient gaps in chains of typical (expected) signifiers (i.e. as a discursive feature rather than one occurring on the story level); they are thus conceived of as part of the implied author’s writing process and support for the primary or secondary theme(s) and meaning of a text. Relishing the experimental nature of their texts, some nineteenth-century authors used blanks as a metafictional tool for describing various topics, as well as a technique mimetic of psychological processes. Lewis Carroll’s Alice novels provide relevant examples of using blanks to add a visual dimension to the written text, thus enhancing their multimodal quality.

Im Beitrag werden die Formen und Funktionen der Absenzen bzw. der Leerstellen in Signifikantenketten in einigen Prosatexten aus dem 19. Jahrhundert beschrieben und analysiert. Den theoretischen Hintergrund des Beitrags bildet die aus Ingardens und Isers Ideen entwickelte Rezeptionstheorie, vor allem aber die Typologie der Leerstellen in Bedeutungssystemen, wie sie Wolf (2005) erarbeitete. Die Abwesenheiten werden hier als absichtliche, wesentliche Leerstellen innerhalb der Kette von typischen (zu erwartenden) Signifikanten definiert, was zu bedeuten hat, dass ihr Ursprung diskursiver Natur ist, bzw. diese kein Teil der Fabel sind. Deshalb erscheinen sie als ein Teil des Schreibprozesses des impliziten Autors, wodurch sie den primären oder sekundären Sinn des Textes unterstützen. Im 19. Jahrhundert verwenden einige Autoren, indem sie an der experimentellen Natur ihrer Texte Genuss finden, die Leerstellen nicht nur als metafiktionale Hinweismittel auf zahlreiche unterschiedliche Themen, sondern auch als Mittel der Nachahmung von psychischen Zuständen. Die Romane von Lewis Carroll über das Mädchen Alice liefern wichtige Beispiele zur Verwendung von Leerstellen, in denen dem geschriebenen Text eine visuelle Dimension hinzugefügt wird, was zuletzt zur Vermehrung seines multimodalen Wertes beiträgt.

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"Užívání necigaret není bez rizika" aneb Diskurz o zahřívaných tabákových produktech v médiích

Ona strana ogledala: odsutnosti u lancu označitelja kao autoreferencijalno sredstvo