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EN
Presenting the ideas of the degrowth movement, the article tries in particular to paint as complete and detailed a picture as possible of the motivation of 38 people (Poles, Czechs, and Slovaks) who opted for a radical change of lifestyle. Panel studies were carried out with the use of semi-structured interviews focused on motives behind these changes, their nature, reactions of the environment, and the overall balance of profits and losses due to resigning from the once held prestigious positions. The decision to change the lifestyle turned out to be a well-thought-out process of difficult transformation, involving a plethora of dilemmas and social costs. The motivation behind it was of extra-egocentric character. The idea of development became more important than status-related profits. Interestingly, the respondents didn’t see it as a goal in itself, but rather as a means to achieve their social goals. While the degrowth movement remains a marginal phenomenon, it may pose a challenge to materialism, pragmatisation of social attitudes, and the socially sanctioned ‘success – career’ path that follows them. Consequently, it can trigger certain social phenomena and restrain ideologised structures by tapping into qualities typical of individual attitudes which, albeit scarce, require commitment, self-discipline, and sacrifice. It appears to be one of many attempts at dealing with the problems of modern times.
PL
Przedmiotem opracowania jest teoretyczna prezentacja nowego trendu w stylu życia postmodernistycznego społeczeństwa określanego terminem „downshifting”. Cechuje go porzucenie życia charakteryzującego się dużym tempem na rzecz egzystencji spokojniejszej i mniej nastawionej na konsumpcję. W artykule wskazano również na związek downshiftingu z tak popularną obecnie filozofią Slow Life oraz będącą przejawem praktyk downshiftingu migrację do małych miast, zwłaszcza miast Cittàslow, będących celem życiowych poszukiwań downshifterów.
EN
The aim of the this study is to present a new trend in lifestyle of the postmodern society defined by the term ‘downshifting’. The study also indicates the relation between downshifting and the so popular philosophy of Slow Life and the phenomenon of relocation to small towns, especially Cittàslow, being the aim of life search of the downshifters.
RU
Предмет разработки – теоретическая презентация нового тренда в стиле жизни постмодернистского общества, определяемого термином «downshifting». Ему свойствен отказ от быстрого темпа жизни ради более спокойного и менее направленного на потребление образа жизни. В статье указана также связь downshifting со столь популярной ныне философией Slow Life, а также с являющимся проявлением практики downshifting мигрирования в малые города, особенно города типа Cittàslow, являющиеся целью жизненных поисков лиц, определяемых термином downshifter.
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