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EN
This article presents a proposal for systematic analysis of labour productivity and earning capacity in agriculture under the current EU standard accounts – Economic Account for Agriculture (EAA). The proposed procedure is a consistent and logical method of showing cause-effect relations between factors determining productivity and incomes of agricultural enterprises. The constructed system of indicators pro-vides a consistent and comprehensive picture of relationships between these fac-tors and allows their impact on labour productivity and the level of incomes in ag-riculture to be measured using quantitative methods.
PL
W artykule przedstawiono propozycję systemowej analizy wydajności i dochodowo-ści pracy w rolnictwie na podstawie obowiązującego w UE znormalizowanego spra-wozdania finansowego, tzw. Rachunku Ekonomicznego dla Rolnictwa. Zapropono-wana procedura stanowi spójną i logiczną koncepcję przyczynowo-skutkowego po-wiązania czynników determinujących wydajność pracy i dochody przedsiębiorców rolnych. Zaletami skonstruowanego systemu wskaźników jest spójny i wszech-stronny obraz powiązań tych czynników oraz możliwość zmierzenia ich wpływu na wydajność pracy i poziom dochodów rolniczych za pomocą metod ilościowych.
EN
The article aims to determine the current areas of economic development of publishing and printing companies that meet the requirements of economic digitalization. According to the results of content analysis of modern publications, effective ways of development implemented in branch enterprises are determined. In order to identify priority measures for publishing and printing companies with competitive potential and prospects for the industry development, a SWOT analysis is applied. The SWOT analysis revealed that potentially productive ways of enterprise development are expanding the range of products and services, improving their quality in the publishing and printing complex; integrating industry entities into the digital information environment, accessing international markets; state support in the implementation of measures to promote reading. It is determined that ensuring enterprises' efficiency requires the implementation of stages of effective enterprises development. Information support is necessary for making quality management decisions, respectively, to achieve the goals of development management. Resource potential combines a rational policy of supply and usage of financial, logistical, and labor resources. Organizational support aims to create an organizational structure in accordance with the purpose and objectives of enterprise management. The management of publishing and printing enterprises development aims at the transition to a new quality state, increasing earning capacity, competitiveness, extending the life cycle, mutually beneficial integration with the subjects of creative industries.
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