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National economic image and soft economic power evaluation

100%
Chugaiev O.
Torun International Studies
|
2015
|
issue 8
13-25
EN
The article provides a review of national economic image, brand, and soft economic power evaluation methods based on opinion polls or objective indicators. The author elaborates and tests a webometric method for evaluation of specific components of national economic image and soft power. National economic image is measured as the share of positive messages in total number of messages about economy of a country. Soft economic power is described as national economic image adjusted for absolute amount of positive economic information about a country. Various key words and expressions are used for web search query to analyze specific components of economic image (trade, inflation, finance, budget, quality, competitiveness, investment, business, corruption, corporate governance, wages, economic cooperation or conflicts, economic growth or crisis). The advantages and limitations of the suggested approach are discussed. The sample for testing the method includes Poland, Ukraine, Russia, Turkey, Romania, Germany, and Moldova. Germany and Poland have almost no major weaknesses, while Russia and Ukraine have almost no major strengths among economic image components. Germany is a soft power leader in the majority of areas, followed by Russia, Turkey and Poland. Ukraine, Romania, and Moldova can improve their image and soft power by better real economic performance and wider coverage of positive economic information about these countries.
2
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Specyfika informacji i jej rola w zarządzaniu przedsiębiorstwem

84%
Pyrek R.
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
|
2005
|
issue 7
141-156
PL
Celem artykułu jest przedstawienie, jak ważna jest informacja w procesie zarządzania organizacją, jak wiele jest dokonywanych czynności uzależnionych od dobrego i sprawnie funkcjonującego systemu informacji strategicznej. Coraz częściej można się spotkać ze stwierdzeniem, że to właśnie informacja jest cenniejsza niż kapitał. Autor omawia pojęcie, rolę i rodzaje informacji oraz system zarządzania i system informacyjny jako kategorie ekonomiczne. Następnie analizuje rolę informacji w przedsiębiorstwie ze szczególnym zwróceniem uwagi na informację strategiczną. Konkluduje, iż posiadanie informacji i systemu informacji strategicznej jest bardzo ważne w efektywnym zarządzaniu przedsiębiorstwem.
EN
The aim of this article is to show how important the information is in a process of company management, how many activities are being performed which depend on a good and efficient functioning of a strategic information system. More and more frequently we encounter the statement that it is information, which is more valuable than the capital. Basic concepts, such as data, information, knowledge — have been defined in the first part of the article. Next, the role of information in a company has been presented, with a particular attention paid to the issue of strategic information. Obtaining the right information and the system of strategic information become indispensable for a company since such knowledge will allow for efficient management of a company.
3
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Znaczenie wywiadowni gospodarczych w zapewnieniu bezpieczeństwa gospodarczego – zarys problemu

84%
Wacławik Ł.
Bezpieczeństwo. Teoria i Praktyka
|
2015
|
issue 3
71-79
PL
Zapewnienie bezpieczeństwa gospodarczego jest jednym z najbardziej istotnych wyzwań dla zarządzających. W artykule przybliżono istotę wywiadu gospodarczego oraz jego funkcje. Omówiono zasady współpracy między wywiadowniami gospodarczymi oraz przedsiębiorstwami, wskazując na pozytywne (niski koszt) i negatywne (informacje dotyczące głównie przeszłości) skutki takiej współpracy.
EN
Providing economic security is one of the most important challenges for managers. In this article the idea of Business Intelligence and its functions have been approximated. Also the principle of the collaboration between Credit Bureaux and enterprises, pointing out the positive (low price) and negative (information given is mostly about the past) effects of such a collaboration is explained
4

Results account as a source of economic information / Rachunek wyników jako źródło informacji ekonomicznych

84%
Nowak E.
Management
|
2013
|
vol. 17
|
issue 1
371-381
EN
Financial result is one of the fundamental economic categories subject to measurement within the accounting system. Financial result is a complex economic category, since its fluctuations are determined by expenses and revenues. The volume of financial results is related to activities in each of the individual areas of business operation and to selected external factors. Information on company results is of interest to all stakeholders, both internal and external, but the information requirements of each group are dissimilar. One common denominator here is the use of financial information in economic decision-making processes. This paper presents the role of results account as an important source of information used for decision-making purposes by company stakeholders, both external and internal.
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