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1

ТЕОРЕТИЧНІ ЗАСАДИ КУЛЬТУРНО-ІСТОРИЧНОЇ СКЛАДОВОЇ ШКІЛЬНОЇ МАТЕМАТИЧНОЇ ОСВІТИ

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Муртазієв Е.
Педагогічні науки: теорія, історія, інноваційні технології
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2014
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issue 5(39)
88-97
EN
This article describes the theoretical foundations of cultural and historical part of modern mathematics education. The concept of educational paradigm of the philosophy and pedagogy is interpreted. Classification of educational paradigms is made. Humanization and liberalization of education are described. Components of cultural and historical components of mathematics education are characterized. Analysis of the scientific work of researchers who determine what educational principles and humanization reform covering all educational sectors at different stages of the didactic process and are important landmarks of modern didactics is made. The analysis of school textbooks in mathematics that clearly shows the level of use of cultural and historical components now is made. The substantive components and goals of cultural and historical constituent are described, the review of literature is made, the analysis of the proposed use in teaching mathematics cultural and historical component of mathematics education. The cultural approach is considered as a set of methodological techniques that provide analysis of education, in terms of cultural concepts such as culture, cultural patterns, norms and values, cultural activities and interests. The key components of mathematics education: theoretical, practical, technological, cultural and historical are examined. These components perform specific functions and tasks and are interconnected. The basic elements that make up all paradigms are the following: understanding of the system of knowledge necessary to a person; understanding the type of culture and means of human development in the process of mastering the subject; principles of coding and transmission of information; public awareness of the importance of education; awareness of the cultural development of a person; the role of education in society; understanding of the character and place of the teacher as a carrier of knowledge and culture in the educational process; image and place of the child in the structures of education and training.
2

THE ROLE OF EDUCATIONAL CONTENT IN A DIGITAL MARKETING STRATEGY

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KNIHOVÁ L.
Communication Today
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2021
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vol. 12
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issue 1
162 - 179
EN
Being under the pressure of uncertain times, galloping technology and dynamic changes in customer behaviour, companies hold their business managers accountable for fostering greater organisational achievements. While marketing budgets are shrinking, marketing professionals must deal with ongoing media fragmentation and declining advertisement performance. In their attempt to seek innovative communication channels, companies have started to recognise the high potential of customer education. This study’s objective is to identify, analyse and interpret the role of educational content in a digital marketing strategy. Educational content, formats and platforms are examined with the aim of suggesting efficient changes in the design of digital communication strategies appropriate to technology brands. The author has devised a Digital Communication Maturity Assessment Model as a tool for companies to carry out a reliable internal audit of digital communication processes. Based on the Fogg Behaviour Model, new types of customer relationships can be built with the help of relevant educational content which has been carefully crafted and adapted for customer-immersive learning. The insight into educational content implementation in technology brands’ digital communication represents an added value to this study. To further elaborate on the topic, the author suggests new opportunities for future research as well as specific research avenues.
3
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Od kompetencí k obsahům

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Šebesta K., Hedin T.
Studie z aplikované lingvistiky - Studies in Applied Linguistics
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2019
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vol. 10
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issue 2
115-122
EN
The authors consider how the relationship between reading literacy and communication education can be defined and using the example of education for critical reading, they present communication education as an autonomous component of the Czech language and literature education, with its own subject matter, educational objectives and content. They gradually come to the realisation that reading literacy, as it is usually understood, belongs among key competences due to its character (it is part of the communication competence). Supported by the results of the analyses of the causes of curricular reform failure, they draw attention to the potential risks which may arise when we attempt to translate key competences directly into teaching. They claim that it is essential to start from a sectoral basis, to formulate field-specific educational objectives and content in individual fields of education and to investigate their relation to key competencies. In the final part of their reflection, they present a model of communication education which deals with mental processes and structures associated with communication activities, while the educational goal then lies in the students’ ability to reflect on these processes and influence them in accordance with their own needs and intentions. In this concept, educational content is the theory, terminology and knowledge needed to understand these processes.
4

Е-ЛІНГВОМЕТОДИЧНИЙ КОНТЕНТ У СИСТЕМІ ПІДГОТОВКИ ВЧИТЕЛІВ ПОЧАТКОВОЇ ШКОЛИ ДО ЗАСТОСУВАННЯ ЗАСОБІВ ЕЛЕКТРОННОЇ ЛІНГВОМЕТОДИКИ В ПРОФЕСІЙНІЙ ДІЯЛЬНОСТІ

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Інна Х.
Педагогічні науки: теорія, історія, інноваційні технології
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2017
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issue 5(69)
323-335
EN
The important role of primary school teachers’ systemic training to use the electronic linguomethodological tools in their professional activities is substantiated in the article. In this regard, the author considers it necessary to implement their own learning content of the electronic linguomethodological training. Firstly, author’s e-linguomethodological content includes educational and methodological manuals “Tools of the electronic linguomethodology for primary school” for bachelor’s level students. Its second component is the textbook “Electronic linguomethodology in universities” for master’s level students. Next – electronic educational-methodological complex of discipline “Methodology of teaching Ukrainian language” and three distance learning courses: “Methodoogy of teaching Ukrainian in primary school” for bachelor’s level students and “Methodology of teaching language in elementary school” and “Electronic linguomethodology in universities” for master’s level students. In the article the methodology of implementation of each component of author’s e-linguomethodological content in the future primary school teacher training in the university is revealed. The author argues that only systematic its application can ensure forming of a future primary school teachers’ readiness to use the electronic linguomethodological tools in their professional activity and this quality is urgently needed for a modern primary school teacher. In this article the author used complex of theoretical and empirical scientific research methods. Theoretical methods include: systematic analysis of philosophical, psychological, pedagogical and linguomethodological scientific literature about the future primary school teacher training; study, instructional and regulatory documentation for the pedagogues of the linguomethodological disciplines in the pedagogical universities; retrospective and evolutionary analysis of electronic linguomethodology, etc. Empirical methods are: monitoring of the educational process at the primary school and primary school teacher training faculties with the implementation of the components of the author’s e-linguomethodological content; interviews with students, primary school teachers and others.
5
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Treści kształcenia z zakresu mechatroniki samochodowej w nauczaniu-uczeniu się studentów kierunku mechatronika

100%
KRUPA K.
Edukacja-Technika-Informatyka
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2016
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vol. 7
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issue 2
140-145
PL
W artykule zawarto charakterystykę treści kształcenia przedmiotu mechatronika samochodowa w nauczaniu-uczeniu się studentów kierunku mechatronika na Uniwersytecie Rzeszowskim ze szczególnym uwzględnieniem zagadnień realizowanych na zajęciach wykładowych.
EN
The article includes the description of educational content of mechatronics car subject, when it comes to the teaching of students of Mechatronics at the University of Rzeszów, with special emphasis on the activities carried out on lectures.
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