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Environmental dynamism: the implications for operational and dynamic capabilities effects

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Petrus B.
Nauki o Zarządzaniu
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2019
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issue vol. 24 no. 1
28-36
XX
The aim of this article is to recognize the implications of various types of environmental dynamism for the effects of operational and dynamical capabilities. The research method used is the critical analysis of literature in the field of strategic management. The research findings in the literature, on the operational effects and dynamic capabilities in the context of environmental dynamism were properly structured in the article. There were controversial research findings on environmental dynamism and its determining of the effects of operational and dynamic capabilities. The results indicate that operational and dynamic capabilities have different performance effects in high-dynamic and low-dynamic environments. The discussion on operational effects and dynamic capabilities in different market conditions still requires better theorizing and empirical research on the implications of market dynamism. The recommendations of the managers are directed at the understanding of the nature of the environment, which is crucial for the success of the implementation of new practices in the company.
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The dynamism of the environment - the impact on service company competitive advantage from a CRM dynamic capabilities perspective

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Pukas A.
Marketing Instytucji Naukowych i Badawczych
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2023
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vol. 49
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issue 3
101-122
EN
Objective: To explore the dynamism of the environment and the impact on service company competitive advantage from a customer relationship management (CRM) dynamic capabilities (DCs) perspective. This work also aims to develop a multidimensional conceptualisation of the dynamic environment and propose a theoretical model for analysing the impact of the environment's dynamism on the relationship between dynamic CRM capabilities and competitive advantage. Research Design and Methods: Based on the resource-based view (RBV) and dynamic capabilities view (DCV), the method of critical literature analysis was used. Literature sources written in the last two decades were analysed. Findings: The result of the literature research became the development of a new conceptualisation of the dynamic environment and its three relevant dimensions, as well as the proposal of constructs in the theoretical model, where the dynamism of the environment plays a moderating role in the relationship between dynamic CRM capabilities and competitive advantage. Implications/Recommendations: As implications for further research, empirical verification of the created model and checking the relationship between the constructs should be indicated. Contribution: The findings extend the application of RBV and DCV in marketing knowledge. In addition, the model and this study's conclusions direct service firms to develop CRM capabilities that can enhance the company, thereby enabling the building of competitive advantage in a dynamic environment.
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