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RU
This article discusses three models of the assessment value – functional, polyspherical and experiential. Drawing on the data within Russian explanatory dictionaries and texts containing language units of the opposition, represented in Russian National Corpus, the author describes the features of the presentation of these models, each of which has different contents value and different factors influencing the development of the evaluative semantics.
EN
A verb, as one of the basic parts of speech, is the primary concern of derivation process-oriented studies. However, verb-based subjectively-evaluative derivatives have not been the object of research yet. The article discusses potential capacities of verbs to form subjectivelyevaluative derivatives on the level of derivation in modern Russian. To avoid terminological confusion and to distinguish axiological vs. derivational evaluation the latter is represented by the term evaluative. The study argues an unjustified idea that the suffix -ану- is an evaluative of subjective evaluation. These verbs are referred to the derivatives of objective evaluation. We have provided a set of factors for the classification of subjectively-evaluative verbal derivatives, according to which they were classified. The analysis of language and speech material has allowed us to find the ways evaluative verbs are formed and the register of word forming affixes as a means of representing category of evaluation in the morpheme and word forming structure of the word.
EN
This article refers to the category of assessment as part of the picture of the world in the media. Changes in the economic, political and social life are reflected in the language of mass media, which in particular, affects the scope of evaluation semantics, and which has a strategic character in the texts of journalism. Contemporary linguistic science enjoys consi¬derable knowledge about the category estimates of means of expressing values in speech, however ways of implementation, in other words - verbalization, the assessment category in the ever- changing conditions of mass communication (in public discourse) requires further research. The principle of value oriented content to a large extent dominated the journalistic discourse. Evaluation of meaning is formed due, firstly to stereotypes and characteristics of national way of thinking available to each nation, and secondly, the internal world of him or her and preferences of voice actors. From the above analysis it follows that journalistic text is characterized by a kind of axiological profile that contributes to the realization of its persu¬asive function.
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