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Inność kulturowa w reportażach Ryszarda Kapuścińskiegoi ich rosyjskich przekładach

100%
Mocarz-Kleindienst M.
Acta Polono-Ruthenica
|
2016
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issue 21
217-224
EN
Cultural otherness is an inherent feature of the literary genre of reportage. It is perceived as a cognitive value due to the presence of culturally marked elements. Hence, a preferable term is “otherness” than “strangeness”. Frequently, cultural otherness is accompanied by linguistic otherness, thanks to direct borrowings used both in source and translated texts. The subjects of perceiving and consciously creating otherness are the author of the reportage and the target reader projected by him, expecting to gain interesting information about the part of reality which is the object of the reporter’s description. In the process of translation, the translator also becomes an additional subject as the recipient of the source text and the author of the translation. The positive approach towards reception of otherness in Kapuścinski’s reportages as well as the way of presentation of such phenonema in the studied texts (through the use of explication) makes translators use exotisation as a well-thought-out strategy
2
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Transfer kultur w przekładzie tekstów użytkowych

100%
Mocarz M.
Acta Polono-Ruthenica
|
2006
|
vol. Tom 1 Nr XI
363-371
EN
This article provides an analysis of translation methods of elements of culture in guidebooks, which belong to the so-called functional texts. There are two basic translation strategies of such lexis: 1) exotisation and 2) adaptation (most frequently combined with exotisation). The high frequency of the first strategy depends on the informative function of a given text. This function results in the lack of occurrence of adaptation, uncombined with exotisation. Moreover, the choice of the particular translation strategy is influenced by the following factors: the dynamic character of the translation norm and the impact of the tradition of interlinguistic relations.
3
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Adaptacja i egzotyzacja w przekazie nazw własnych (na materiale poezji dziecięcej Juliana Tuwima i Jana Brzechwy)

75%
Manasterska-Wiącek E.
Acta Polono-Ruthenica
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2006
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vol. Tom 1 Nr XI
341-351
EN
The aim of the article is to examine how proper names are delivered in the translation of J. Tuwim and J. Brzechwa’s poems for children into Russian. There appear so-called „sings of unfamiliarity” in the structure of the rendered text. They are connected with the change of a group of recipients of the poetry. We can talk about adaptation or exoticisation depending on the presence or lack of the „sings of unfamiliarity”. The presented analysis shows that there are more adaptation technignes (used in the translation of the verse). Owing to this strategy, the rendering corresponds with the age of the special reader and their perception of the world.
4
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Disneifikacja reprezentacji kultur lokalnych w animacji na przykładzie Mulan oraz Lilo i Stich

51%
Barańska N.
Annales Universitatis Paedagogicae Cracoviensis. Studia de Arte et Educatione
|
2023
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vol. 18
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issue 376
165-180
EN
This paper examines the purpose of disneyfication of local cultures’ representations in movies based on the analysis of selected examples in animated movies by Walt Disney Studios. The main research problem is the phenomenon of disneyfication of local cultures’ representations in the field of animated movies based on analysis of two examples: Mulan (1998) and Lilo & Stitch (2002), which are, according to the author, representative examples of the described process. Disneyfication is analyzed in this paper as a tool to help universalize the message of animated movies, as a result of which the process can be interpreted as a strategy to reach local markets and achieve commercial success in the sphere of mainstream culture. The author also draws attention to the process of disneyfication as a potential threat to audiences, due to the combination of false media images about selected cultural minorities and attempts to answer the question of whether there has been a change in the studio's approach to the representation of cultural minorities in recent years.
PL
W artykule podjęto próbę refleksji nad procesem disneifikacji w obszarze filmu animowanego wchodzącego w skład repertuaru Walt Disney Studios. Główny problem badawczy stanowi zjawisko disneifikacji reprezentacji kultur lokalnych omówione na podstawie dwóch animacji: Mulan (1998) oraz Lilo i Stich (2002), które według autorki są reprezentatywnymi przykładami opisywanego procesu. Disneifikacja analizowana jest jako narzędzie wspomagające uniwersalizację przekazu filmów animowanych, może być więc interpretowana jako strategia umożliwiająca dotarcie na rynki lokalne oraz osiągnięcie komercyjnego sukcesu w kulturze mainstreamowej. Autorka zwraca również uwagę na proces disneifikacji jako potencjalne zagrożenie dla odbiorców ze względu na kreowanie nieprawdziwych mediaobrazów na temat wybranych mniejszości kulturowych oraz próbuje odpowiedzieć na pytanie, czy w ciągu ostatnich lat nastąpiła zmiana podejścia studia do reprezentacji mniejszości kulturowych.
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