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Fast fashion – przyszłość branży mody?

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Sempruch-Krzemińska K.

Marketing i Rynek

2014

vol. 21

issue 2

25-31

Pojęciem fast fashion określany jest w literaturze tematu model biznesu cieszący się coraz większym zainteresowaniem przedsiębiorstw odzieżowych funkcjonujących w dojrzałych gospodarkach. Jest to model ukierunkowany na konsumenta i jego potrzeby, co zyskuje mu także sympatię współczesnych konsumentów. Opracowanie przybliża czytelnikowi ideę przedsiębiorstw fast fashion — szeroko opisuje elementy charakterystyczne, podkreśla determinanty sukcesu omawianej strategii, jej zalety, ale też wady. Prezentuje również wpływ danego modelu na współczesną branżę mody.

Fast fashion in marketing context means business model for fashion companies focused on consumer needs. That relatively new strategy seems to be very attractive for both: market-oriented companies as well as fashion-oriented consumers. Article describes the idea of fast fashion business model — characteristic features, success determinants, strengths and weaknesses. It also presents the influence of fast fashion model on contemporary fashion market.

Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies”

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Maciejewski G., Lesznik D.

Marketing Instytucji Naukowych i Badawczych

2021

vol. 40

issue 2

71-92

Dandyism was a thriving philosophical and social movement amongst elegant men of the nineteenth century. The prevailing conviction in the literature on the subject is that the dandy trend began to gradually disappear in the twentieth century, whereas in the new millennium it essentially no longer exists, or at best exists only as a mere shadow of itself. Herein we report a questionnaire study of elegantly-dressing Polish males regarding their behaviour on the fashion market, seeking to gain an better image of this particular market segment and at the same time to identify the features of contemporary dandies and possible connections with the "metro" style. The results indicate that dandyism (at least in the respondents' opinion) is still a lively and thriving e-consumer community, which clearly differs in terms of certain features from metrosexualism. However, the modern-day "dandies" cannot easily be considered heirs to the ideals of their nineteenth-century counterparts. Our findings, in particular the characterization of twenty-first-century elegant-dressing men in Poland, may be of use to fashion brands in the broader men's elegance segment.

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1 Marketing Instytucji Naukowych i Badawczych

1 Marketing i Rynek

1 2021

1 2014

1 Lesznik D.

1 Maciejewski G.

1 Sempruch-Krzemińska K.

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Fast fashion – przyszłość branży mody?

Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies”