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EN
The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.
EN
The article is an attempt at searching for theoretical basics for effective foreign language learning. The starting point for the considerations is the bilingual model, which is a subordinate and coordinate method of organizing linguistic material of the mother tongue and foreign language. Formation of bilingual (Polish-Russian) mental glossary of a learner is treated as a mental process and effectiveness of its reorganization is based on the concept of the frame. The author’s considerations are illustrated with an analysis of selected teaching resources for teaching Russian as a foreign language to Polish students.
Signum Temporis
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2012
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vol. 5
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issue 1
30-36
EN
The influence model of knowledge representation and training character testing in MOODLE on progress of students has been investigated in the article. The knowledge representation in the form of graphs and frames is able to raise the level of knowledge significantly. The using of the animation (in Flash and SketchUp) leads to better memorization of information owing subconscious reaction of students. The testing of students in training conditions of e-learning platform MOODLE makes more active the programme of the intellectual curiosity that is the function of the brain.
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EN
The article is devoted to the phenomenon of framing. The aim of the analysis was to show that numerous frames of interpretation which are conveyed by the ubiquitous media and establish themselves in public opinion reach the recipients and have a certain effect on them. With the help of established frames, the journalists can process and merge information without investing a lot of time and effort in a comprehensive analysis of the topic (cf. Matthes 2009: 120), because “[n]ot facts, but frames are the basis of our everyday life social, economic and political decisions” (Wehling 2016: 45). Thus, it seems necessary to investigate how media makers’ framed messages influence the recipients. Based on the corpus evidence obtained through online research, it was possible to establish that the most conspicuous frames arise when dealing with contemporary problems that society has to face. The most popular frames address, among other things, taxes, social benefits, terrorism, refugee, policy and environment issues. The media frames ensure that certain emotions and attitudes towards the given situation are evoked in the recipient. In order for the frames to reach the recipient’s consciousness and evoke emotions, the facts to which they point must be expressed verbally, i.e. put into appropriate words. The analysis carried out shows that a well-thought-out linguistic packaging – for example framed complex words such as Menschenschwarm, gigantische Migrationswelle, Schutzsuchende, Steuerhölle, Steuerparadies – can shape the recipients’ perception of reality. Compounds – which are often metaphorically charged – are particularly suitable as framed terms because they are rich in content and attract the recipients’ attention. These frame compounds can, in very particular ways, activate desired – positive or negative – ideas in the recipients and control their expectations. Based on the results of the analysis, it can be concluded that frames to some extent assess and interpret social and political conditions from a specific perspective and often have a direct influence on the recipient’s emotions as well as their actions.
EN
In this paper I intend to discuss some notions encountered in Jacques Derrida’s The Truth in Painting (1978) immediately linked to the manner in which the art object2 is understood and addressed, its limits, what it does/does not include/exclude, what it touches upon—if we can use such formalist terms in a deconstructive framework. These notions have perhaps formed in the past decades the art object, even though there is no frequent reference of Derridean deconstruction in texts regarding art.3 The ones I will mostly refer to are the parergon, the frame and the abyss. I intend to support that Derrida has not just doubted the limits between ergon and parergon but has also illustrated in an almost painterly manner the abyss and the parergon, thus reframing fields of aesthetics, philosophically and visually.
EN
An Analysis of the WAR AGAINST THE DISEASE-metaphor in Selected 2011 Presidential Speeches of Felipe Calderon with the Application of the Neural Theory of MetaphorThe following paper describes the background of the neural theory of language by Jerome Feldman and provides a set of related research tools by George Lakoff. It also offers an example of its application to metaphor analysis based on 2011–2012 speeches by the Mexican President, Felipe Calderon. A complex WAR AGAINST THE DISEASE-metaphor is decomposed and explained with respect to cognitive patterns involved. In its envoy, the article goes back to a famous linguistic question, whether one can judge from linguistic research onto the mental and neural processes involved in language creation and processing. It is also an attempt to indicate possible future directions in the interdisciplinary field of metaphor research.
EN
The aim of the present article is to show that such concepts from cognitive linguistics as aspects of construal, semantic frames and idealised cognitive models can be applied for the analysis of rock song lyrics. The article describes the results of a survey in which respondents interpreted lyrics of a rock song and arrived at its different interpretations, often different from the one intended by the song writer. The author attempts to account for those different interpretations, relying on concepts from cognitive linguistics and cognitive poetics.
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2019
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vol. 17
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issue 2
197-211
EN
Understanding specialized discourse requires the identification and activation of knowledge structures underlying the text. The expansion and enhancement of knowledge is thus an important part of the specialized translation process (Faber 2015). This paper explores how the analysis of terminological meaning can be addressed from the perspective of Frame-Based Terminology (FBT) (Faber 2012, 2015), a cognitive approach to domain-specific language, which directly links specialized knowledge representation to cognitive linguistics and cognitive semantics. In this study, context expansion was explored in a three-stage procedure: from single terms to multi-word terms, from multi-word terms to phrases, and from phrases to frames. Our results showed that this approach provides valuable insights into the identification of the knowledge structures underlying specialized texts.
EN
In view of the growing interest in the subject of higher education in public debates, there is a growing need for research focused on the analyses of public discourse. An interesting perspective for the research into discourse seems to be the concept of framing, which is related to the processes of assigning meanings, selecting and highlighting particular issues in public coverage. The aim of the article is to analyze the Anglophone scientific literature on the subject of higher education in order to recognize how the concept of framing is used in foreign research that is conducted in this field. The review covered nine international scientific periodicals which address the issues related to the area of higher education. Selected reports on research using the concept of framing were analyzed in terms of such criteria as: the subject of research, the type of empirical materials, research themes, research methods and theoretical perspective.
PL
Wobec rosnącego zainteresowania tematyką szkolnictwa wyższego w publicznych debatach wzrasta także potrzeba badań nastawionych na analizy publicznego dyskursu. Jedną z interesujących perspektyw dla badań zajmujących się dyskursem jest koncepcja ramowania (framing), która jest związana z procesami przypisywania znaczeń, selekcjonowania i uwypuklania określonych kwestii w publicznych przekazach. Celem artykułu jest analiza anglojęzycznej literatury naukowej z zakresu szkolnictwa wyższego i rozpoznanie, w jaki sposób koncepcja ramowania jest wykorzystywana w zagranicznych badaniach prowadzonych w tym obszarze. Przeglądem objęto dziewięć międzynarodowych periodyków naukowych podejmujących zagadnienia związane z obszarem szkolnictwa wyższego. Wybrane doniesienia z badań wykorzystujące koncepcję framingu zostały przeanalizowane m.in. pod kątem takich kryteriów jak: przedmiot prowadzonych badań, rodzaj materiałów empirycznych, specyfika tematyczna, metoda badawcza czy perspektywa teoretyczna.
RU
The paper analyses the image of woman in the interpretative frame of Russian paremias. The author asks a number of questions: What role does the woman play in society and family? How is she treated by her husband? How do they treat their children? Who is the woman juxtaposed with? Who is she compared to? Answering these questions the author tries to reconstruct the image of woman functioning in the Russian awareness. This is the image passed from generation to generation in proverbs and sayings, which are the products of language, culture and awareness.
EN
The article concentrates on the problem of automatic translation of specialist texts which often include the nouns referring to parts of the body but used in the narrowed technical context. The author discusses a few most often used nouns and examines how a group of chosen automatic translators available on-line cope with their appropriate translation into Polish. Simultaneously, the author proposes how some problems which appear in the process of automatic translation can be solved with the help of the object oriented approach, where the main role is ascribed to object classes presented in the appropriate frame.
PL
Artykuł porusza problem tłumaczenia automatycznego tekstów specjalistycznych, w których często pojawiają się rzeczowniki określające części ciała, lecz używane w zawężonym kontekście technicznym. Autorka koncentruje się na kilku najczęściej pojawiających się rzeczownikach i bada, w jaki sposób radzą sobie z ich prawidłowym tłumaczeniem na język polski wybrane translatory automatyczne dostępne online. Autorka przedstawia jednocześnie, w jaki sposób można rozwiązać tego typu problemy pojawiające się w tłumaczeniu automatycznym za pomocą metody zorientowanej obiektowo, w której zasadniczą rolę odgrywają klasy obiektowe ujęte w odpowiedni kadr pojęciowy.
Path of Science
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2017
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vol. 3
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issue 3
4.1-4.9
UK
Розглянуто проблему обробки інформації від різнорідних технічних засобів моніторингу. Як можливий варіант вирішення проблеми запропоновано застосування узагальненої методики обробки інформації на основі методики кластеризації територіально суміщених інформаційних джерел моніторингу та використання фреймової моделі бази знань ідентифікації об’єктів моніторингу. Методику кластеризації сформовано на основі ієрархічної агломеративної процедури Ланса-Уільямса із застосуванням метрики Уорда. Фреймова модель бази знань побудована із використанням інструментальних засобів об’єктно-орієнтованого моделювання.
EN
The problem of processing the information from different types of monitoring equipment was examined. The use of generalized methods of information processing, based on the techniques of clustering combined territorial information sources for monitoring and the use of framing model of knowledge base for identification of monitoring objects was proposed as a possible solution of the problem. Clustering methods were formed on the basis of Lance-Williams hierarchical agglomerative procedure using the Ward metrics. Frame model of knowledge base was built using the tools of object-oriented modeling.
RU
Алена Ермакова - Гомель
PL
Artykuł analizuje poziomy tekstu w mass mediach. Współczesne podejścia do tekstów masowego przekazu zakładają konieczność traktowania każdego z nich jako specyficznego rodzaju dyskursu. Dyskurs to jedność formy językowej, znaczenia i działania. Stąd ogromne zainteresowanie analizą tekstów medialnych z perspektywy dynamicznego charakteru ich tworzenia. Teksty dziennikarskie jako oddzielny typ dyskursu społecznego stanowią skomplikowaną konstrukcję formy, związanego z nią znaczenia i działania, które może być wynikiem zastosowania odpowiednich środków tekstowych. Analiza gramatyczna języka w tekstach prasowych pozwala wskazać ogólną orientację informacji przekazywanej przez dziennikarza lub informację całego wydania.
EN
The article examines the levels of analysis of mass media texts. Modern approaches to dealing with mass media texts require considering texts as a particular type of discourse. Discourse is a complex unity of linguistic form, meaning and action. Therefore, the greatest interest lies in the analysis of mass media texts from the perspective of dynamic nature of their production, understanding and action implemented by their means. The journalistic text as a distinctive type of social discourse is a complex unity of linguistic form, meaning inherent in this form, and action which can be caused by means of this text. The grammatical analysis of language in press is capable of revealing the general orientation of a journalist’s message or the message of the whole edition.
EN
In 1995 a movement - called the ‘Evangelisch Werkverband’ (ewv) - started its activities in the predecessors of the Protestant Church in the Netherlands (pcn). Eight pastors came together to pray for this church they were part of. They were worried about members leaving the church and the omnipotence - in their view - of liberal theology. In this essay I use my research on this movement as a case study to answer one of the questions of the conference ‘Theology of the Holy Spirit’ in Sibiu, November 2014: How do traditional churches relate to charismatic movements in their midst? And also the question: How do charismatic movements relate to the church they belong to? How do church and movement perceive each other?
PL
The article describes the allegory characteristics as a conceptual and structural linguistic phenomenon. The author determines peculiarities of its realization in the artistic text and introduces the "allegory" concept. Allegorical structures are investigated as polyvalent components of image forming as well as a means of encoding and transformation of knowledge.
EN
On 20 May 2011, the Time weekly published a special report issue in its entirety covering the killing of Osama bin Laden. Clearly, owing to its thematic coherence, the Time Special Report issue could be examined through the lenses of qualitative content analysis tools. This paper, however, applies Goffman’s Frame Analysis. Based on two basic assumptions: (1) that the “frame” amounts to the structured knowledge and (2) that the language of media reports is never neutral, but highly constructed, the paper argues that the examined Time issue is fundamentally built on three frames: the “war on terror” frame, the “hero” vs. the “enemy no. 1” frame and, finally, the “indestructible USA” vs. the “primitive, yet promising Islamic countries” frame. In addition, drawing on the cognitive concepts of figure/ground organization and focalization, as well as the notion of metaphor, it investigates how the above distinguished frames are manipulated and modified.
UK
Художня література і кіно перебувають у режимі постійних інтерактивних обмінів. На початковій стадії свого формування як виду мистецтва кінематограф не лише активно запозичував, використовував і обробляв популярні літературні сюжети, а й трансформував у свою виражальну систему (поетику) суто літературні виражально-зображальні засоби. Своєю чергою, художня література ще до появи кінематографу користувалася прийомами, які із сучасного погляду можуть кваліфікуватися як «кінематографічні». У процесі розвитку своєї мови (кінопоетики) мистецтво кіно не лише “відкривало”, трансформувало ці засоби, а й увиразнювало та вдосконалювало їх. У зв’язку з цим почався зворотний вплив – поетика кіно почала інтегруватися у виражально-зображальну систему мистецтва слова, й особливо активно – із 20-х років минулого століття. Цей процес слід розглядати в контексті синтезу мистецтв, інтенсифікація якого відбувалася на межі ХІХ–ХХ ст., коли стверджувалося, набувало нових виражальних форм мистецтво епохи модернізму. Задля глибшого вивчення елементів кінопоетики в літературних текстах необхідний ґрунтовний огляд основних складників кіномови – категорій “монтаж” та “кадр”, перші визначення яким дали кінорежисери (Л. Кулєшов, С. Ейзенштейн, В. Пудовкин, М. Ромм, А. Тарковський) та літературознавці (В. Шкловський, Ю. Тинянов, Ю. Лотман). Супровідними до них слід уважати кінематографічні засоби “план”, “ракурс” і “ритм”, розгляд яких включає також аналіз їх проявів у творах художньої літератури. Функціональність монтажу легше і точніше дослідити на даних історії його становлення та ставлення до нього. Тому ця розвідка присвячена початковим етапам розвитку кінематографу, зокрема його специфічних засобів, а також досягненням класиків кіно.
EN
Fiction and cinema are in the mode of constant interactive exchanges. At the initial stage of its formation as an art form, cinema not only actively borrowed, used and processed popular literary plots, but also transformed into its expressive system (poetics) purely literary means of expression. In its turn, fiction even before the advent of cinema used techniques that from a modern point of view can be classified as “cinematic”. In the process of developing its language (film poetics), the art of cinema not only “discovered”, transformed these means, but also expressed and improved them. As a result, the reverse effect arose and the poetics of cinema began to be integrated into the expressive and pictorial system of the art of speech, and especially actively from the 20s of last century. This process should be considered in the context of the synthesis of arts, the intensification of which took place at the turn of the nineteenth and twentieth centuries, when it was claimed that the art of the modern era acquired new forms of expression. In order to study the elements of film poetics in literary texts, it is necessary to thoroughly review the main components of film language, they are categories “editing” and “frame”, the first definitions of which were given by film directors (L. Kulieshov, S. Eizenshtein, V. Pudovkyn, M. Romm, A. Tarkovskyi). and literary critics (V. Shklovskyi, Yu. Tynianov, Yu. Lotman). Accompanying them should be considered cinematic means “plan”, “angle” and “rhythm”, the consideration of which includes the analysis of their manifestations in works of fiction. The functionality of the installation is easier and more accurate to explore the data of the history of its formation and attitude to it. Therefore, this exploration is devoted to the initial stages of development of cinema, in particular its specific means, as well as the achievements of the classics of cinema.
EN
The paper is a continuation of the author’s previous work regarding the legitimacy of metonymy classification for the needs of automatic translation. The author attempts to solve the problem presented in the paper entitled Classification of metonymy and its usefulness in automatic translation and proposes her classification of metonymic expressions, which could be a helpful tool in computer translation.
PL
Celem artykułu jest pokazanie, w jaki sposób koncepcja ram interpretacyjnych może być zastosowana przy badaniu tekstów medialnych. W części pierwszej przedstawiono, jak rozwijała się ta koncepcja, poczynając od lat 70. ubiegłego wieku aż po dzień dzisiejszy – ze szczególnym uwzględnieniem rozwoju w obrębie nauk o mediach. W części drugiej omówiono definicję ramy oraz rodzaje ram. W części trzeciej zajęto się problemami metodologicznymi związanymi z analizą ramową: wyborem metody badania i wyborem jednostki analizy. Zwrócono uwagę na nieuwzględnianie w analizach ram multimodalnych. W zakończeniu wyliczone zostały kwestie, które przy analizie ramowej wymagają jeszcze rozstrzygnięcia bądź doprecyzowania.
EN
Scientific objective: The purpose of the paper is to examine how the concept of interpretive frame can be applied in media studies. The first part presents how this concept developed, from the 1970s to the present day—with particular emphasis on development within media studies. The second part discusses the definition of a frame and the types of frames. The third part deals with methodological problems related to the framing analysis: the choice of the method and the choice of the unit of analysis. Attention was paid to not including the multimodal frame in the analyzes. Finally, the issues which in the framing analysis still need to be resolved or clarified were identified.
PL
Cel: opis mechanizmów ramowania, identyfikacja konkurujących ram i pomiar wyników rozgrywki narracyjno-interpretacyjnej (framing contest) na przykładzie ramowania ataku na biuro poselskie Prawa i Sprawiedliwości 19 października 2010 roku. Metody badań: interpretatywna strategia analizy ramowania polegająca na indukcyjnej, jakościowej rekonstrukcji ram z wykorzystaniem homeostatycznego modelu narracji. Przeanalizowano lokalizację ram w strukturze analizowanych tekstów i związane z nią zabiegi metakomunikacyjne (przeramowujące). Obliczono relatywną ekspozycję ram, a także jednorodność (homogeniczność) i przechylenie ramowania z wykorzystaniem wskaźnika koncentracji Herfindahla-Hirschmanna i na tej podstawie stworzono mapę wyników rozgrywki interpretacyjnej. Badaniu z zastosowaniem oprogramowania do analizy danych jakościowych MaxQDA12 poddano artykuły informacyjne czterech wiodących dzienników opublikowane w dzień po relacjonowanym incydencie. Wyniki i wnioski: analizowana rozgrywka interpretacyjna była silnie spolaryzowana. W badanym przypadku zidentyfikowano tylko dwie dominujące i jedną marginalną ramę. W artykułach informacyjnych występowała znacząca jednostronność i tendencyjność ramowania przejawiająca się wysokimi wartościami wskaźników homogeniczności i przechylenia ramowania. Tylko jeden z czterech dzienników eksponował konkurujące ramy w zbalansowany sposób. Dzienniki stosowały dwie wzorcowe strategie forsowania wybranej ramy: otwartą stronniczość („Nasz Dziennik”) i subtelną metakomunikacyjność („Gazeta Wyborcza”). Oryginalność i wartość poznawcza: zaproponowana konceptualizacja ramowania przywraca pojęciu narracyjne i metakomunikacyjne pierwiastki. Przyjęta strategia indukcyjnej rekonstrukcji ram unika powszechnego w analizie ramowej problemu niejasnego związku między ramami a materiałem empirycznym. Badanie realizuje postulat zwiększenia szczegółowości analizy ramowej poprzez redukcję jednostki kodowania do zdania. Tekst proponuje narzędzia precyzyjnego pomiaru ekspozycji ram i wizualnego mapowania rozgrywki interpretacyjnej i tendencyjności ramowania.
EN
Scientific objective: description of framing mechanisms, identification of competing frames and measurement of the results of a framing contest on the example of framing the attack on the parliamentary office of the Law and Justice party on October 19, 2010. Research methods: interpretative framing analysis strategy based on inductive, qualitative reconstruction of frames using a homeostatic narrative model. The location of the frames in the structure of the analyzed texts and the related metacommunication (reframing) procedures were examined. The relative exposure of the frames as well as the homogeneity and tilt of the framing were calculated using the Herfindahl-Hirschman Index, and on this basis the map of the results of the framing contest was created. Qualitative data analysis software, MaxQDA12, was tested in news articles from four leading newspapers published the day after the reported incident. Results and conclusions: the analyzed framing contest was highly polarized. In the case studied, only two dominant frames and one marginal frame were identified. There was a significant one-sidedness and bias of framing in news articles manifested by high values of the homogeneity indices and framing tilt. Only one of the four newspapers presented the competing frames in a balanced way. The newspapers used two exemplary strategies for pushing through the chosen framing: open bias (Nasz Dziennik) and subtle metacommunication (Gazeta Wyborcza). Originality and cognitive value: the proposed conceptualization of framing restores the concept of narrative and metacommunication elements. The adopted strategy of inductive reconstruction of frames avoids the problem of an unclear relationship between frames and empirical material, common in frame analysis. The study implements the postulate of increasing the detail of the framework analysis by reducing the coding unit to a sentence. The text proposes tools for precise measurement of frame exposure and visual mapping of framing contest and framing bias.
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