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Franšiza - način pokretanja poduzetničkog pothvata

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Erceg A., Orban I.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
|
2020
|
vol. 10/2
58-70
HR
Prilikom pokretanja poslovnog pothvata potrebno je imati razrađenu strategiju poslovanja u kojoj se poduzetnici, između ostalog, bave i problemom nedovoljne popularnosti njihovih usluga. Jedan od načina pokretanja poduzetničkog pothvata je i kupovina franšize. Ulaskom u franšizni odnos poduzetnik na samom početku poslovanja može zaobići „početničke“ probleme i premostiti poslovne prepreke s obzirom na to da davatelj franšize nudi dokazanu strategiju i metodologiju poslovanja kao i potrebno znanje. Rad obrađuje pokretanje poduzetničkog pothvata kroz kupovinu franšize. Obrađuje se franšizni odnos te prednosti i nedostatke ove vrste poduzetničke alternative za uključene strane te proces kupovine franšize s potrebnim koracima. Kupnja franšizne praonice rublja istražena je u kontekstu prednosti koju ovakva vrsta poslovanja ima u odnosu na samostalno pokretanje poslovnog pothvata nekoga tko nema predznanje u predmetnoj industriji. U radu su opisani koraci kupnje franšize na temelju prijedloga poslovne suradnje dobivenog od jednog svjetskog franšiznog brenda. U cilju analize potencijalnih rizika pokretanja poslovanja napravljena je analize isplativosti, a oni se u najvećoj mjeri odnose na činjenicu da razvoj uslužnih franšiza, između ostalog, ovisi i o promjenama u društvenim navikama i stavovima. Rezultati provedenog istraživanja rada može biti korisno svim pojedincima koji razmišljaju o pokretanju poslovnog pothvata putem kupnje franšize.
EN
When starting a business venture, it is necessary to have an elaborate business strategy in which entrepreneurs, among other things, deal with the problem of scarce popularity of their services. One way to start an entrepreneurial venture is to buy a franchise. By entering a franchise relationship, at the very beginning of the business, the entrepreneur can avoid “beginner” problems and overcome business obstacles, given that the franchisor offers a proven business strategy and methodology as well as the necessary knowledge. The paper deals with starting an entrepreneurial venture through the purchase of a franchise. The paper discusses a franchise relationship and the advantages and disadvantages of this type of entrepreneurial alternative for the parties involved. It also observes the process of buying a franchise together with the necessary steps. The purchase of a laundry franchise has been explored in the context of the advantage that this type of business has over starting a business venture by someone who has no prior knowledge in this particular industry. The paper describes the steps of buying a franchise based on a business cooperation proposal received from a global franchise brand. In order to analyze the potential risks of starting a business, cost-effectiveness analyses were made, and they are mostly related to the fact that the development of service franchises, among other things, depends on changes in social habits and attitudes. The results of the conducted research work can be useful to all individuals who are considering starting a business venture through the purchase of a franchise.
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