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Lingwistyczna analiza frekwencyjna w badaniach semiotycznych i rynkowych

100%
Paprocki R.
Studia Slavica
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2013
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vol. 17
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issue 1
125-138
EN
The article gives account of current developments in the field of corpus linguistics in Poland in short comparison with contemporary research conducted in the following field both in Britain and USA. Combining pragmalinguistic analysis of narrative text with frequency dictionaries and IT technologies, the author presents the original model of semiotic and market research. The aim of technology presented is to retrace communication habits and derive stereotypes in order to reconstruct the linguistic view of the world. According to most recent needs for inclusion of social-cultural context into the linguistic research, the emphasis is placed on the discursive view of the world and further reconstruction of the discursive views of words, brands and products. Communication behaviour displayed both in electronic and traditional forms is traced down to support semiotic and market analysis, enabling comparative research between and among users of different natural languages. The paper introduces and explains a newly coined term freqsem, referred to as a basic unit in technology of linguistic frequency analysis.
2
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Srovnávací frekvenční analýza exilových projevů Klementa Gottwalda a Edvarda Beneše z let 1939-1945

67%
Davidová Glogarová J., Kubát M.
Slovo a slovesnost: časopis pro otázky teorie a kultury jazyka (Slovo a slovesnost: A journal for the theory of language and language cultivation)
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2020
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vol. 81
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issue 1
65-77
EN
The aim of this study is to compare the speeches of two important Czechoslovak politicians – Edvard Beneš and Klement Gottwald. Thematic words (TW) and keywords (KW) of their speeches broadcasted on radio during World War II (1939–1945) are analysed. Although these methods are related, each of them provides different perspectives on the issue. Thematic words are based on the frequency distribution of the analysed text itself, whereas keywords are generated through the comparison of two corpora (namely Beneš versus Gottwald). Since Czech is a highly inflective language, all texts are lemmatized. Beneš led the Czechoslovak government-in-exile in London from 1939 to 1945. Gottwald, as the leader of the Communist Party, emigrated to Moscow in 1938. The results show that their differing political orientations, enhanced by their time in exile, influenced the language of their speeches. Beneš emphasized democratic principles, while Gottwald promoted communist revolutionary ideas. Gottwald’s speeches were also considerably more offensive and direct. The results also show that both politicians emphasized the importance of the Soviet Union in World War II, whereas only Beneš mentioned the United Kingdom.
3
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Od patvaru k SuperStar: frekvenční a kolokační analýza názvu Česko v korpusové publicistice z let 1990-2018

67%
Drkošová V., Místecký M.
Národopisný věstník
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2022
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vol. 63
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issue 1
99-115
EN
The paper focuses on the frequency and collocation analyses of Česko (“Czechia”), the short, geographical name of our country, in the opinion journalism section of the eight-version SYN corpus, which comprises texts from the period of 1990−2018. Within the scope of the research, the period was divided into several sections, which are delineated by the breakthrough political and cultural events (the Czech Republic entering NATO, the Czech Republic entering the EU, climax of the first season of the Pop Idol-based contest Czechia Is Looking for a SuperStar, etc.). The frequency analysis is based on the relativization via i.p.m.; the collocability force is counted on the grounds of the logDice index, which is easy to be interpreted linguistically, and independent of the corpus size. The goal of the study is to capture basic motivations which led to the popularisation of the name and its expansion in the given discourse (e.g. the influences of other one-word names of states, sport commentaries, popular contests, and generation change). It is possible to sum up that the Česko name is employed in a variety of contexts, and its usage can be seen as unmarked.
4
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K biblickým citacím v Historii o umučení a Kázání XXI Jana Amose Komenského

67%
Havelka T.
Česká literatura (Czech Literature)
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2017
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vol. 65
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issue 4
507-539
EN
This study deals with the usage of biblical quotations in the Sermon XXI homiletic cycle (published 1663) and the associated collection of relevant parts of the Gospels in the History of the Sufferings (published 1631, 1663, 1757) by Jan Amos Komenský. History of the Sufferings, the pericopal basis of the sermon, is an attempt by Komenský to create a Gospel (Passion) harmony. Komenský made particular use of the Gospel of John as a basis for his narrative conception of the cycle, but he placed it on the chronological axis of the Gospel of Matthew. In some places the text has clearly been abridged and a comparison of the first five chapters of the History of the Sufferings with the text of the Kralice Bible (1601 and 1613) and Manualník (printed 1658) indicate that the text of the History is the shortest in 31% of cases. Sermon XXI is presented in the study as a systematic biblical exegesis, with the emphasis placed conceptually on a four-level exegesis (regular passages of Text, Predictions, Secrets, Morals) and on the establishment of connections between the Old and New Testaments. The biblical quotations are processed by means of data mining, converted into a frequency list and visualized using Voyant Tools and RawGraphs. The frequency analysis indicates that Komenský based his exegesis on three main sources: the prophetic and gnomic verses of the Prophet Isaiah; the conceptual and interpretational verses of the Apostle Paul; and the closest positions of John the Evangelist to Christ and the mysteries of faith (the Gospel, the Letters and the Revelation). The qualitative level of interpretation indicates that Komenský used biblical quotations for a strong Christological version of the text, so the Sermon XXI cycle conveys a consolatory message with an extremely hopeful eschatological emphasis.
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