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Zarządzania współpracą międzygeneracyjną pracowników. Uwarunkowania współczesnego rynku pracy oraz zróżnicowanie pokoleń

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Wioleta Gzowska W., Sebastian Gęgotek S.
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
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2017
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issue 3(26)
97-111
EN
There is several generations of employees, functioning on Polish labour market. They have different attitude to work, professional development, varied expectations and aspirations, which stem from changing demographic, historical and economic circumstances, which particular generations function in. That variety poses a large challenge both members of intergenerational teams and managers, requires of a manager a skilful exploitation of different generations’ potential. The aim of the article is reporting conditions shaping the present-day labour market. At first, authors suggest a definition of a generation on the labour market, then authors describe the phenomena shaping the Polish labour market and talk over demographic, historical and economic circumstances of the passage of generations in Poland in the space of seventy years. In further part of the article authors conduct the critical analysis of the typology of labours generations, functioning in subject literature. Finally, authors characterize particular generations present on the Polish labour market both demographical and personal features.
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The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents

100%
Matuszewska A.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2017
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issue 1(5)
63-71
EN
Family is one of the most important socio-cultural factors which refl ects on a man’s behavior. Contemporarily, young people demonstrate much more market activity. Except for doing shopping, they also play roles of advisors who infl uence choices of individual members of households. Most often, in spite of coming of age and leaving family home, they still have an impact on the behavior of family members. The aim of this paper is to examine the infl uence of children over 18 (generation “Y”) on parents’ consumer decisions (generation “X” and Baby-Boomers). As a research method a quantitative survey analysis was applied which showed that children have a relevant infl uence on shopping decisions of adults. Moreover, there are differences in the assessment of this infl uence between children and parents. The degree of young people’s impact on the shopping process of their parents is, among others, determined by age and sex of a child and a parent, the category of the product and its purpose. The limitation of the conducted analysis is the unrepresentative sample of respondents. The achieved results may be used by marketing specialists to deepen their understanding of consumer behavior of adult children and their parents and to properly address promotion messages.
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