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  1. 1 Zarządzanie w Kulturze

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  1. 1 Zawadzki M.

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Modne, acz niebezpieczne bzdury. Guru zarządzania z perspektywy krytycznej

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Zawadzki M.
Zarządzanie w Kulturze
|
2015
|
vol. 16
|
issue 3
PL
Fashionable, but dangerous nonsense. Management gurus from a critical perspectiveThe objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.
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