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Prenatal Googling: Online Information Seeking by Israeli Women During Pregnancy

100%
Lev E.
International Review of Social Research
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2013
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vol. 3
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issue 2
69-87
EN
In recent years, the internet has become a popular medium for pregnant women seeking pregnancy-related information (Gao et al., 2012; Lagan, Sinclair & Kernohan, 2010; Romano, 2007; Song, West, Lundy & Smith-Dahmen, 2012). This study which utilized a qualitative approach explores Israeli women’s online information seeking during pregnancy. Israel is an especially interesting and important case study for exploring pregnancy-related internet use, because Israel has the highest rate of prenatal testing in the world (Lavi, 2010). The findings of this study indicated that the most prominent type of information sought by Israeli pregnant women online was focused on prenatal tests. The internet as a source of pregnancy-related information seems to function not just as a means to fulfill personal informational needs, but also to represent a broader social phenomenon of a highly medicalized pregnancy that seem to intensify uncertainty and therefore, to increase the need to rely on the internet during pregnancy.
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Zachowania informacyjne Polaków dotyczące zdrowego odżywiania się. Wyniki badania EATWELL

72%
Niedźwiedzka B., Mazzocchi M., Modugno L., Piórecka B., Kozioł-Kozakowska A., Aschemann-Witzel J., Gennaro L., Verbeke W., Traill W. B.
Zdrowie Publiczne i Zarządzanie
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2012
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vol. 10
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issue 2
57–64
EN
The rate of obesity in Poland increases rapidly, especially fast among children and adolescents. An important and also fully accepted by the society ways of fighting this phenomenon are social marketing and educational interventions. To make these activities effective they have to keep pace with changes in information behavior of target groups. But the importance of raising information competency of consumers is not fully understood by those who design and implement health programs and health Information behavior and literacy rarely are the subject of research. The goal of this study is to find where and how Polish citizens look for diet related information, what barriers they encounter, and whether they behave differently in comparison with citizens of other European countries. Method: A survey administered through computer-assisted on-line web-interviewing to a probabilistic, stratified by age and gender, sample of respondents in Poland (n = 600). Comparison sample – same number of respondents in Belgium, Denmark, Italy and UK. Results: 49% of surveyed Poles do not know where to look for healthy diet related information and have bigger problems with this task then the respondents in other surveyed countries. In comparison with Danish, a probability that a Pole knows where to look for such information decreases twice. Individual and environmental determinants strongly affect information knowledge and behavior. Men, educated, poorer and sicker persons have bigger problems with finding information and are less likely to attempt to look for it. Majority of respondents uses Internet and Google to look for healthy diet information. Only 23% of Polish respondents would turn to their GPs for healthy eating advice.
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