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PL
Regardless of how the contemporary young generation is described, there is no doubt that their permanent connection to the Internet and an incredible expertise in using information and communication technologies are one of the features that define those who grow up at the present time. Such strong involvement in digital media entails a number of health and development consequences for children and teenagers. In order to minimize the potential risks and negative effects of new media, it is essential to take action aimed at increasing awareness in terms of positive and negative aspects of using digital devices as well as at gaining abilities to use them in a way that is the most optimal and favourable for health. Currently, this issue constitutes a great challenge for teachers, parents, and carers for whom implementing health-seeking attitudes and behaviours of the young generation may be, taking into consideration the attractiveness of electronic media and virtual world, an enormously difficult task.
EN
The article presents mainly empirical but also theoretical approach. The theoretical part is limited to a definition of health-seeking behaviours, which form the basis for the undertaken empirical research. A comprehensive research was of a quantitative as well as qualitative nature. The author of the study presents selected results of quantitative research which are seeking an answer to questions:– what is a social profile of senior students attending classes at the University of the Third Age?– which health-seeking behaviours do they prefer?The research was conducted in April 2017 using methods of diagnostic survey. The results indicate differentiated actions undertaken by senior citizens in relation to healthcare and varied motivations to pursue studies in late adulthood. From the projective point of view, the results serve to optimize programs or curricular activities as the University of the Third Age at the Medical University in Wrocław is celebrating its first year of operation.  
PL
Artykuł ma charakter empiryczny i teoretyczny. Część teoretyczna ogranicza się do definicji zachowań prozdrowotnych, które to stanowią podstawę podjętych badań empirycznych. Całościowe badania miały charakter ilościowy ale i jakościowy. W przedstawionym materiale autorka prezentuje wybrane wyniki badań ilościowych, szukając odpowiedzi na pytania:– jaki jest profil społeczny studentów-seniorów uczęszczających na zajęcia UTW?– jakie zachowania prozdrowotne preferują?Badania przeprowadzono metodą sondażu diagnostycznego, w kwietniu 2017 roku. Wyniki badań wskazują na zróżnicowanie działania seniorów w zakresie troski o zdrowie oraz różnej motywacji podjęcia kształcenia w okresie późnej dorosłości. W sensie projekcyjnym posłużą optymalizacji działań programowych, tym bardziej, że Uniwersytet Trzeciego Wieku w Uniwersytecie Medycznym we Wrocławiu obchodzi w tym roku dopiero pierwszy rok działalności.
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