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Adaptation and Validation of the Steen Happiness Index into Polish

100%
Kaczmarek L. D., Stanko-Kaczmarek M., Dombrowski S. U.
Polish Psychological Bulletin
|
2010
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vol. 41
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issue 3
98-104
EN
Authentic happiness is a construct comprising 3 factors: pleasure, engagement, and meaning (Seligman, Parks, & Steen, 2005). Three studies involving altogether 464 participants adapted and validated the authentic happiness measure Steen Happiness Index (SHI; Seligman, Steen, Park, & Peterson, 2005) into Polish. In Study 1 the Polish version of the scale was developed and its convergence with the original SHI was assessed using bilingual response method, r = .98, p < .001. In Study 2 cluster analysis confirmed the theoretical profiles of happiness, testing the proposed 3-factor structure of the scale, χ2 (116) = 180.62, GFI = .95, CFI=.97, SRMR = .04, RMSEA = .04, RMSEA 90% CI [.25 - .45]. Test-retest reliability (Study 3) yielded satisfactory results, rtt = .87, p < .01. This is the first study providing empirical support for the structural validity of the authentic happiness construct. It also shows the cross-cultural generality of the construct. We discuss some practical applications of the scale.
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Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations

100%
Kirana L., Windasari N. A.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2019
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issue 1(9)
30-41
PL
The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation and value perception is crucial to determine the purchase intention. Perceived value acted as a full experience that customers received as a combination of thinking and feeling dimensions which are consistent with the utilitarian and hedonic motivations. Besides, LCGC sales have also been growing recently from the fi rst car owner until more senior customers who are predicted to have different motivations and values across generations. This study explores the LCGC car purchase intention of 240 customers in Indonesia to fi nd relationships of buyers’ motivation and perceived value to the LCGC purchase intention across generations X, Y, and Z. The result shows that hedonic motivation signifi cantly differs particularly between generation Y versus Z, and X versus Z. However, utilitarian motivation does not signifi cantly differ among generations. Further, perceived value also signifi cantly differs between generations X and Y.
3
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Architecture of Consumption. Case Study Sarajevo

84%
Tufek-Memisevic T.
Konsumpcja i Rozwój
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2014
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issue 3(8)
73-86
EN
Two decades after a devastating war, Sarajevo has evolved into a city highly influenced by free market capitalism. Despite having the highest country unemployment rate in Europe of 43.5% (Trading Economics, 2014), frequent public demonstrations and an overall social dissatisfaction, there is a noticeable increase in construction of retail centres. Since 2009 three major shopping malls, around 116,500 m2 in total, have been constructed in the city centre apart from numerous more previously built along the city. Given the mentioned conditions one would assume that there can be only a small percentage of possible users for these spaces. Interestingly the shopping centres are never empty. The present study aims to contribute to research to what differentiates these inner city hedonic temples of consumption from other shopping malls and analyse if socioeconomic standards affect and/or alter usage and behaviour in them. The hypothesis is that such modern structures having a high consumption lifestyle appearance, thus stimulating the pursuit for one, provide a sense of global equality and an ostensible stability to Sarajevo citizens. Apart from detailed review of existing literature, valuable information was collected through an online questionnaire targeting exclusively citizens of Sarajevo. In conclusion, the results answer to whether and how construction of consumption architecture meets the interests and needs of citizens living in a socioeconomically unstable country.
PL
W ciągu dwóch dziesięcioleci po wyniszczającej wojnie Sarajewo przekształciło się w miasto, na które w dużym stopniu wpłynął kapitalizm wolnorynkowy. Pomimo najwyższego spośród krajów Europy wskaźnika bezrobocia w wysokości 43,5% (Trading Economics, 2014), częstych demonstracji publicznych i ogólnego niezadowolenia społecznego występuje zauważalny rozwój budownictwa ośrodków detalicznych. Od 2009 r. w centrum miasta wybudowano trzy duże galerie handlowe o łącznej powierzchni ok. 116 500 m2 (obok licznych, wybudowanych wcześniej wzdłuż ciągów miejskich). Mając na względzie wspomniane warunki, można zakładać, że istnieje tylko niewielki odsetek ewentualnych użytkowników tych powierzchni. Co ciekawe, ośrodki handlowe nigdy nie są puste. Przeprowadzone badanie ma na celu określenie, co odróżnia te śródmiejskie hedonistyczne świątynie konsumpcji od innych galerii handlowych, i przeanalizowanie czy normy społeczno-ekonomiczne wpływają i/lub zmieniają korzystanie z nich i zachowania w nich. Postawiono hipotezę, że takie nowoczesne struktury, mające wygląd charakterystyczny dla stylu życia o wysokiej konsumpcji, stanowiące w ten sposób bodźce do dążenia do takiego stylu życia, stwarzają poczucie globalnej równości i pozornej stabilności dla mieszkańców Sarajewa. Obok analizy istniejącej literatury cenne informacje zebrano w trakcie przeprowadzonej w trybie on-line ankiety skierowanej wyłącznie do mieszkańców miasta. Wyniki badań stanowią odpowiedź na pytanie, czy i jak konstrukcja architektury konsumpcji zaspokaja zainteresowania i potrzeby mieszkańców żyjących w niestabilnym społecznie i gospodarczo kraju.
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