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Rola marketingowego zarządzania szkołą wyższą w aspekcie zmian na rynku usług edukacyjnych

100%
Celoch A.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2015
|
vol. 49
|
issue 1
EN
Dynamic changes of the environmental conditions on the educational services market cause that schools of higher education begin to support their teaching and scientific potential by marketing activities. The requirement of marketing efficiency is the implementation of consistent composition of the instruments and activities, which creates the integrated system of marketing influencing the market. Integration and coordination of main elements of this system allow to adapt the educational offer to target market needs and preferences, increase competitiveness of the universities and achieve the success on the educational market.
PL
Artykuł nie posiada streszczenia w języku polskim.
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