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EN
The saturated flashy colors used in exterior paintings of houses in the Romanian rural environment represent a discussion topic for on-lookers, whether they are local inhabitants, tourists or specialists interested in urban planning. The same colors are perceived differently and express different significances, denoting more than mere chromatic nuances. What are these significances and what role do they play in inter-human relationships? I have tried to answer this question by analyzing the interviews gathered in the summers of 2008 and 2009 in two touristic areas, Gheţari Plateau (Apuseni Mountains) and Apuseni Mountains (Bukovina). The results point to identity-defining elements shown by the owners of these houses in terms of aspirations towards modernity and the spectacular. They wish to escape the label of ‘provincial’ and to be connected to the ‘global world’. Alternatively, many tourists are disappointed by the widespread usage of these colors in almost all the regions of the country and consider that as a process of homogenization, which erases local specific traits that one would expect to see in these areas.
EN
In the paper, the authoress makes an attempt to reflect on two observable and opposing trends/processes existing in the field of contemporary career counselling, such as the tendency towards homogenization of theories and working methods, and the processes of differentiation between the service systems of career counseling organizations around the world. Both these trends/processes can be treated as consequences of career counselling being ‘immersed’ in culture. The authoress tries to address the questions about various consequences of this immersion. Career counselling is understood here as a social process that is subjected to constant change nowadays, and to make the reflection on culture transparent the authoress uses the results of research conducted by Geert Hofstede and Gert Jan Hofstede. The paper makes use of two dimensions of culture distinguished by these researchers: the distance of power and the collectivism/individualism. The authoress tries to reflect on the impact of these dimensions on career counseling. In conclusion, she claims that there is no possibility of establishing equal systems, theories and even approaches towards counselling in different cultures and countries around the world.
PL
W pracy przedstawiono wyniki analiz 50-letniej (1964–2013) serii pomiarowej całkowitego promieniowania słonecznego (G) ze stacji Warszawa-Bielany. W badanym okresie zaobserwowano wzrost wartości sum całkowitego promieniowania słonecznego o 11,4 MJ∙m–2 rocznie. Stwierdzono występowanie przeciwnych trendów sum rocznych G w badanym okresie: spadek do 1981 roku oraz notowany od połowy lat 80. wzrost sum promieniowania całkowitego. Zmiany takie zaobserwowano również w porach roku: latem, jesienią i zimą, natomiast wiosną zanotowano stały wzrost sum całkowitego promieniowania słonecznego. Stwierdzono również zwiększenie częstości występowania od lat 80. wysokich (powyżej 20,0 MJ∙m–2) sum dziennych promieniowania całkowitego oraz zmniejszenie udziału sum dziennych G poniżej 5,0 MJ∙m–2.
EN
This paper presents the results of a study that is based on 50-year series (1964–2013) of total solar radiation (G) for Warszawa-Bielany – a station that is located in the northern part of the Warszawa agglomeration. A positive trend of G (11.4 MJ∙m–2 per year) within the whole period was found and the increase rate was 3.3% of the average G value estimated for 1964–2013. The annual G sum trends are negative before and positive after 1981. Similar trend patterns were found in summer, autumn and winter, while the seasonal sum of G in spring was characterized by a positive trend throughout the whole period 1964–2013. The distribution of daily sums of G has also changed since 1980 and frequency of values above 20.0 MJ∙m–2 and below 5.0 MJ∙m–2 were increased and decreased respectively.
EN
The development of the worldwide market has motivated long-ranging consequences, not only at the level of growing economic interdependencies, but also in the globalization of cultures and lifestyles. At any of these dimensions, sport plays a role and contributes in its own particular way to globalization. Transnational organizations, worldwide events, transnational communities and transnational structures organised around the central theme of Sport provide good evidence of that phenomenon. However, the way these dimensions interrelate at a time of unorganised capitalism is based on disjuncture. Following this thesis, Appadurai (1996) has proposed an elementary scheme for the analysis of the disjuncture between the several dimensions of globalization, suggesting the notion of landscapes to underline the fluid and irregular shape of the capital flow, pertaining to both communications and lifestyles. By emphasising that globalization is intensively perceived according to, and influenced by the historical, linguistic and political contexts of the intervening players, the author deliberately focuses on the imagined worlds that help us construct those landscapes. In this paper, we will retrieve some of those theoretical leads and analyse three types of landscape in the leisure and sports contexts, in an attempt to demonstrate how their interrelation is one of disjuncture, where some dimensions promote sports homogenization while others push towards increasing differentiation. We will analyse the mediascapes (Sport as global spectacle), the technoscapes (the role of the new media and velocity in the creation of decontextualised global cognitive maps), and the ideoscapes (the role of images and the aesthetisation of the leisure sports experiences)
EN
The contemporary discourse of literature is in a situation of profound transformation. The change is way of practicing reflection on literature, as well as its subject matter. The article refers to certain tendencies within contemporary literature, including the scientification and blurring the differences between literary studies and other disciplines of the humanities. At the root of these changes is a tendency to individualized reflection, directing of science to essay, therefore towards dialectic of scientific rigor and literary frivolity thoughts.
EN
The article analyzes the influence of globalization on the cultural processes of society, exploring the significance of global culture for self-identification and selfdetermination, as well as its impact on local national culture. The author investigation the reasons behind glocalisation, also showing the consequences of the spread of mass culture, the transition of the western way of life, values and ideals of the consumption society.  
EN
The article seeks to prove that local structures obviously have the chance to survive in the globalization era. The fact of certain world regions' marginalization in the contemporary economy is usually associated with the negative consequences of the globalization processes, which, appearing uncontrollably, deepen social inequalities. Mainly, the rich Western countries (in particular the US) benefit from the world integration in the field of information technology, trade and investments. From the practical perspective the globalization reveals a growing contradictions and brings them out. Generally speaking, even amid the theorists of globalization who highlight the inevitability of this process and can spot some positive aspects of it, a state is the only form of political institution which can organize the sphere of international relations. In the above article the indicated examples from the history of the European nations, which enhanced their own cultures in response to the oppression (political, national, religious or economic). The chance to complete homogenization would be real if started from solving of economic and political problems, which are not the main obstacle in this process, however the disappearance of local cultures would not be beneficial.
EN
Between marketing, art and culture we can observe the specific relationships. When marketing wants to earn some profits it has to reach an individual con-sumer and so called „couch potato”. Marketing uses to this end the experiences and feelings offering by culture and art (product as work of art, sponsorship). The culture and art need marketing (work of art as product) to exist. The conse-quence of subordination of the culture and art to the market’s rules (profit, demand, flattery tastes of mass consumer) is culture’s homogenization and debasement artistic worth of works of art.
EN
The paper describes personal interactions mediated by usage of Internet and their influence on real life communities. In the context of those relations author poses a question on validity of using of the term Internaut to describe Internet users as a whole. The analysis begins with characteristics of electronic media (especially Internet) and their influence on the message in the context of Marshall McLuhan's concept of global village. Concentrating on the evolution of digital data transmission into interactive form and progressing integration of cyberspace with real life, three main types of virtual communities are marked out: debates via comments, Internet forums and social networks. Further analysis concerns influences of the Internet on globalization, decrease of credibility of mainstream media and increase of social and political activities of Internet users in reference to the term netizenship. Author concludes that immersion of the virtual communities in broad cultural context prevents cyberspace from homogenization. Therefore, considering internauts as one group is no longer valid.
PL
Artykuł porusza kwestię interakcji międzyludzkich zapośredniczonych poprzez medium internetu oraz ich oddziaływanie na kształt zbiorowości rzeczywistych. W kontekście tych relacji autor zadaje pytanie o zasadność używania uogólnionego terminu „internauta”. Analizę rozpoczyna od charakterystyki mediów elektronicznych ze szczególnym uwzględnieniem internetu oraz wpływu medium na przekazywany komunikat w kontekście pojęcia globalnej wioski Marshalla McLuhana. Akcentując ewolucję przekazu cyfrowego do formy interaktywnej oraz postępującą integrację cyberprzestrzeni ze światem realnym, wyróżnia trzy główne typy społeczności wirtualnych w sieci: dyskusje w komentarzach, fora internetowe oraz portale społecznościowe. Dalsza część pracy porusza problematykę wpływu internetu na procesy globalizacji, spadku wiarygodności mediów głównego nurtu oraz wzrostu zaangażowania społecznopolitycznego internautów, odwołując się do pojęcia cyberobywatelstwa. W przedstawionych w zakończeniu wnioskach autor sugeruje, że zanurzenie społeczności wirtualnych w szerszym kontekście kulturowym sprawia, że cyberprzestrzeń nie jest w stanie ulec homogenizacji, a zatem uogólnienie użytkowników internetu do jednej grupy jest bezpodstawne.
PL
Artykuł stawia sobie za cel odpowiedź na pytanie, od któ rego powinien zaczynać się każdy traktat z dziedziny nauk społecznych: kim jest człowiek? Droga do uzyskania odpowiedzi wiedzie dwutorowo: poprzez wykorzystanie perspektywy biofizycznej i antropologicznej. „Dramat” ludzkiego życia naświetlony został bowiem dzięki metodzie mimetycznej René Girarda, a także bioelektronicznej teorii autorstwa ks. Włodzimierza Sedlaka. Niniejszy tekst jest klasyczną rozprawą teoretyczną, której efektem jest system pojęć i hipotez modelowych, opisu jących zależności między poszczególnymi elementami. Ogólna hipoteza zawarta w artykule brzmi następująco: człowiek jest istotą bioelektromi metyczną. Hipoteza ta posłużyła autorowi jako przesłanka m.in. do roz ważań nad implikacjami dla ładu społecznego.
EN
The aim of this work is to answer the question which should begin every treaty in the social sciences: Who is a man? The author has used two perspectives: biophysical and anthropological. Because the area of research was studied by two “spotlights”: bioelectronic and mimetic. The first method was created by Włodzimierz Sedlak, a Polish scientist from Catholic University in Lublin, a physicist, an expert in research about light and its connection with human life, creator of Polish Bioelectronic School. The second method was started to exist thanks to the French anthropologist René Girard. This text is a classic theoretical treatise. Its result is a system of concepts and model hypotheses describing the relationship between the individual elements. The main hypothesis is simple: the man is bioelectromimeticus person whose life connected with spirit light and material light, and last but not least, with mimetic nature. Wrong mim‑ icking is – generally speaking – the fact which explains why human beings could use violence, how they could dispose of light and how they could walk away from God‑ Light to non‑existence (term from St. Thomas’s philosophy). The hypothesis was made as a helpful factor to consider – among other things – social order.
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