Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  hotel company
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

MISCELLANEA: Benchmarking in the process of creating a culture of innovation in hotel companies.

100%
Gierczak-Korzeniowska B., Gołembski G.
Economics and Business Review
|
2017
|
vol. 3(17)
|
issue 2
101-113
EN
The literature very rarely touches upon the issue related to the influence of benchmarking in shaping a culture of innovation in companies. Culture is understood as the tendency to pro-innovative activities and promoting favourable entrepreneurial and creative attitudes. The effect of building a culture of innovation includes the constant sharing of knowledge and the ability to see and then use the company’s market opportunities. Therefore, this article attempts to identify those activities and behaviours which would be a testimony of a broad culture of innovation and, at the same time, the result of the application of benchmarking in the hotels researched.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.