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Ideologema de la modernidaden el discurso de l asvanguardias cubanas

100%
Flisek A.
Zagadnienia Rodzajów Literackich
|
2017
|
vol. 60
|
issue 2 (122)
81-98
EN
Under the common denomination of Cuban avant-garde, the present article gathers texts of versatile subject matters and poetics: Regino Pedroso’s “Salutación fraterna del taller mecánico” (1927), Manuel Navarro Luna’s Surco (1928), Mariano Brull’s Poemas en menguante (1928) and Ramón Guirao’s Bailadora de rumba (1928). Nevertheless, all of them are characterised by the same avant-garde attitude consisting in searching for novelty and, above all, they reveal a similar “structure of feeling” (Williams 1977). The euphoria, proper for the first decades of independence (always controlled by the “the giant with seven-league boots”) was replaced by confusion and disorientation experienced after the economic depression of 1920, disagreement with corruption, clientelism and other blights on the Republic’s political life, and with the idea of modernity reduced to material progress. The article studies the ways in which modern avant-garde Cuban literature gains insights into objective factors of modernity. It also aims at explaining why Cuban avant-garde writers, instead of internalizing modern fantasies and dreams (Berman 1988), try to generate compensatory constructions which pretend to abolish them (Cros 1997).
2

Ideologeme as a representative of the bacis concepts of ideology in the media discourse

100%
Lylo T.
Social Communication. Online Journal
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2017
|
issue 1(15)
14-20
EN
The paper systematises and analyses basic definitions, classifications, functions, and forms of expression of the ideologeme as a fundamental unit of ideology, as well as reveals the specific features of functioning of ideologemes in the media discourse. In particular, it elaborates on the issue of ideologeme and mythologeme convergence, which can cause mythologization of ideology and ideologization of mythology. A special emphasis is placed on the ability of ideologemes to adapt the structural units of the myth to their content. The purpose of the article is to determine the ability of ideologeme to represent an ideology in the media discourse in the light of its definition framework and functional parameters.
3

SYMBOLIST PUBLICISM AS AN OUTLOOK MODEL OF THE SILVER AGE

100%
Rashkevych M.
Social Communication. Online Journal
|
2018
|
issue 1 (17)
33-38
XX
In the article the methodological and applied criteria of symbolist publicism as an independent form of analytical journalism are defined. The subject of the research is the argumentative basis and semantic resources of public statements of philosophers and writers, i.e. the representatives of Russian symbolism. The relevance of the topic is due to the crisis of modern publicism, which becomes similar to a product and leads to mental and moral enslavement. The general purpose of the study is the legitimization of the term «symbolist publicism». Genre-stylistic peculiarities of symbolist text-making, as well the outlook landmarks of symbolic representatives of the Silver Age, were studied by E. Kassierer, M. Voskresenskaya, A. Mazurchuk, O. Matyushkin, O. Ponomarev, L. Kravets, and others.
4
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Жанр послання у функціонально-стильовій системі української мови

86%
Graczykowska T.
Slavia Orientalis
|
2021
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vol. LXX
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issue 1
5

Walka ideologii na łamach tygodników „Newsweek Polska” i „Sieci”: kaczyzm vs układ

72%
Kananowicz T.
Język Polski
|
2018
|
vol. 98
|
issue 4
38-46
PL
Przedmiotem analizy w niniejszym artykule są wybrane ideologemy współczesnego prasowego dyskursu politycznego, na których opierają swoje narracje dwa konkurujące ze sobą tygodniki opinii – „Newsweek Polska” i „Sieci”. Lingwistyczną analizę semantycznego pola ideologemów poprzedzono krótkim zarysem sytuacji politycznej i medialnej w Polsce, akcentując dychotomiczny podział w polityce i w mediach, rzutujący na analizowany przekaz polityczny publicystyki prasowej.
EN
In the article the author analyzes some ideologemes of the current political discourse in Polish print media which are the basis of narrationof two competing weeklies – "Newsweek Polska" and "Sieci prawdy". The linguistic analysis of the semantic field of the ideologemes is prefaced with a brief description of the political and media situation in Poland, underlining the dichotomy in political and media spheres affecting the narration in print media.
6
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Современные медиа– механизмы и средства убеждения

58%
Вандышев В.
Studia Medioznawcze
|
2015
|
issue 4 (63)
11-18
RU
Массмедиа являются активными участниками общественно-политических и экономических процессов в обществе, формируют настроения и мнения. Oдной из форм эффективного скрытого воздействия медиа на сознание аудитории является манипулирование понятиями и образами. Bоздействие на адресата осуществляется на трех уровнях: индивидуальном, групповом и массовом. Медиа авторитарных, а особенно тоталитарных режимов, оказывают все более мощное воздействие как на свободный выбор каждым гражданской позиции, так и на размежевание социальных групп внутри общества, их конфронтацию и борьбу.
EN
Mass media are active participants of the political and economic processes, and therefore have an impact on the formation of meanings and opinions. Media are represented as a system of stereotypes of mass consciousness which are known as ‘ideologemes’. One of the most widespread and effective forms of the concealed influence on the conciseness of the audience is a manipulation with terms and images. Influence, which advisedly misleads the recipient, appears on three different levels: individual, group and mass. Media of the authoritarian and, especially, totalitarian regimes have much more influence on the free choice of civic position, differentiation of social groups, their confrontation and struggle.
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