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  1. 2 Przegląd Europejski

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  1. 2 Jas-Koziarkiewicz M.

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Best practices in communicating about the European Union

100%
Jas-Koziarkiewicz M.
Przegląd Europejski
|
2017
|
vol. 2017 (43)(1)
119-131
EN
The paper analyses the determinants of communication and teaching about the European Union. The article was based on data collected through in-depth focused interviews. Its aim was to identify the challenges that are associated with carrying out educational and communication tasks of the EU and to learn about best practices in this area. In the opinion of the participants, the activity, in order to be considered worthy of imitation, should be addressed to specific, defined audience groups. Children and adolescents were defined as the most important. The examples of best practices include those related to education, the activities of EU information centres and public speeches.
2

Best practices in communicating about the European Union

72%
Jas-Koziarkiewicz M.
Przegląd Europejski
|
2017
|
issue 1(43)
118-131
EN
The paper analyses the determinants of communication and teaching about the European Union. The article was based on data collected through in-depth focused interviews. Its aim was to identify the challenges that are associated with carrying out educational and communication tasks of the EU and to learn about best practices in this area. In the opinion of the participants, the activity, in order to be considered worthy of imitation, should be addressed to specific, defined audience groups. Children and adolescents were defined as the most important. The examples of best practices include those related to education, the activities of EU information centres and public speeches.
PL
W artykule podjęto się analizy uwarunkowań procesu komunikowania i nauczania o Unii Europejskiej. Omówienie przygotowano na podstawie danych zebranych poprzez zogniskowany wywiad pogłębiony. Jego celem było rozpoznanie, jakie wyzwania wiążą się z realizacją zadań edukacyjnych i komunikacyjnych na temat UE, a także uzyskanie informacji o dobrych praktykach stosowanych w tym obszarze. W ocenie uczestników fokusu aktywności, by uznać je za godne naśladowania, powinny być adresowane do konkretnych, zdefiniowanych grup odbiorców. Za najważniejszą uznano dzieci i młodzież. Wśród przywoływanych przykładów dobrych praktyk znalazły się te związane z edukacją, działaniami ośrodków informacyjnych UE oraz wystąpieniami publicznymi.
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