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Innowacje w turystyce – ich charakter i obszary poszukiwań

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Olearnik J.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
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2015
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vol. 50
81-91
PL
The article refers to theoretical considerations on innovation in tourism. Innovations are illustrated with examples of specific solutions applied. The aim is to review the contemporary approaches to innovation in tourism, and to indicate diverse areas of innovative solutions. The article results from the author’s scientific reflection based on literature studies, discussions and participant observation. The author presents different approaches to innovation in tourism, as well as points at tourist areas with various capacities to implement innovations. The article contains a thesis about the priority role of consumers’ tourist needs in the search for innovation. The author acknowledges the key role of technology in creating innovation in tourism, and also shows the characteristics of e-tourism, especially in the context of the new generation marketing, based on the Internet, new applications and mobile devices.
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Innowacje turystyczne w wybranych gminach uzdrowiskowych województwa podkarpackiego

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Buczek-Kowalik M., Łuka P.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
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2015
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vol. 49
135-146
EN
This paper presents the essence of innovation in tourism as one of the elements that build a competitive advantage in this market. The opportunities and problems or threats related to the introduction of innovative products in spa municipalities are also shown. A research on innovation in tourism in the area of two spa municipalities – Iwonicz-Zdrój and Rymanów – was carried out. The main objective was to obtain information on innovative activities introduced in the study area over the past five years. The work results are part of a project aiming to identify innovative solutions in South-Eastern Poland resorts, and to evaluate the innovative municipalities perception by tourists, patients, and local entities.
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