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The agenda­setting process in international news

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Wanta W., Mikusova S.
Central European Journal of Communication
|
2010
|
vol. 3
|
issue 2(5)
221-235
EN
A framework for applying agenda-setting theory in an international news context is proposed. First-level agenda-setting would suggest that the more news coverage a nation receives, the more that nation will be viewed as being critically important to readers. Second-level agenda-setting meanwhile would suggest that the nature of the coverage, both attributes linked to a country and the tone of the coverage, would impact whether readers view the nation positively or negatively. The framework is employed through a content analysis of international news coverage in two Slovakian newspapers. The analysis shows the usefulness of the approach.
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