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Realisation of Indirect Speech Acts in Online Job Advertisements

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Łącka-Badura J.
Linguistica Copernicana
|
2013
|
issue 1(9)
267-281
EN
The present paper aims to investigate which types of speech acts play a dominant role in the texts of online job advertisements, to what extent those acts are realised indirectly, and what purposes this indirectness may serve. The research is based on an analysis of a corpus comprising 100 online recruitment ads, of which 60 appeared in the Internet editions of three major UK newspapers, and the remaining 40 were found on two of the leading UK job portals. Methodologically the study is grounded in the cognitive approach to speech act theory, whereby the speech act taxonomy as proposed by J. Searle is treated as prototypical categorisation enhancing the organisation and systematicity of the analysis. The findings indicate that over a half of the micro-acts identified in the sample are realised indirectly. The two largest categories comprise assertions and ‘complex’/ambiguous micro-acts, both performing the functions of boasting and promising, and thus contributing to the overall persuasive appeal of recruitment ads.
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Power relations between employers and potential employees reflected in the grammar of job advertising discourse

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Łącka-Badura J.
Socjolingwistyka
|
2017
|
issue 31
39–50
EN
The paper attempts to investigate power relations between employers and potential employees as reflectedin the grammar of job advertising discourse. Drawing on the premises of Critical Discourse Analysisand the concepts of Employer Branding, whereby employers are encouraged to treat existing and futureemployees with a similar (if not the same) care and coherence as they would value customers, the studyseeks to examine whether the grammatical structures identified in a corpus of 236 branded job ads mayindeed be regarded as reflecting a balanced relationship and full reciprocity of benefits between employersand job seekers. The findings, particularly those pertaining to the use of modal verbs and personalpronouns, seem to imply that the power relations between employers and potential employees should notbe perceived as entirely equal.
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