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1
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Funkcje komunikowania politycznego w Internecie

100%
Annusewicz O.
Studia Politologiczne
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2009
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vol. 14
268-279
EN
Functions of Internet in political communications are subject of the article. Analysis were based on websites belonging to Polish political parties and politicians who were running for the EU Parliament elections in 2009. The observations allow to propose typology of six functions of political communication: information and self-presentation, persuasion, education, integration, two-way communication and economical.
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Analiza komunikacji politycznej w serwisach internetowych kandydatów na prezydenta Polski w trakcie kampanii wyborczej 2010 roku

100%
Wesołowski P.
Studia Politologiczne
|
2011
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vol. 21
89-130
EN
The subject of this paper provides analysis of the content and usefulness of the websites (Web Usability) of candidates standing for presidential election 2010 in context of political culture of Internet users. Official presidential campaign websites performed an important role in providing the information about candidates and creating their images. The websites constituted also the central point of the election campaign in the Internet. Transfer of the election campaign to the Internet shows the changes in the political culture of the political elites – interactivity between the candidate and the voter. The first part of the article is an overview of issues related to political marketing on the Internet. Many elements of the Internet marketing has been used in the election campaign websites. The next section compares the content of websites of seven major presidential candidates. Web Usability Tests for all sites were also carried out in this part. Next part focuses on the analysis of information layer of two candidates representing the left and right wing of the political scene in Poland. Comparative studies were designed to attempt to create the models of the presentation of political information for persons applying the highest position in the state. The last part of the article is a diagnosis of the discourse and transfer of information on the candidates’ web pages during the presidential campaign. The article was closed with short predictions concerning the future manner of using websites by persons standing for direct elections.
3
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Demokracja jako zjawisko kulturowe w świetle kampanii prezydenckiej 2010 r.

100%
Urban M.
Studia Politologiczne
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2011
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vol. 19
110-123
EN
The aim of the article is to analyze the 2010 polish presidential campaign from a perspective of cultural area of democracy. The author is trying to find an answer to following question: which form of the democracy is preferred by two major candidates in presidential election. If Liberal democracy – simultaneously the most appreciated and the most criticized form of a democracy – with its all reflected values was present in this election campaign? The author assumes that one of basic election campaign components is the mission, contains catalog of values, which are essential for creating ideological vision of the state and for holding the presidency. To illustrate the subject the author analyses the pronouncements of two main candidates Jarosław Kaczyński and Bolesław Komorowski as well as the political and social comments from daily „Gazeta Wyborcza” newspaper.
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Strategie i mechanizmy marketingu politycznego

100%
Garlicki J., i inni i. i.
Studia Politologiczne
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2010
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vol. 16
1-236
PL
Kolejny numer „Studiów Politologicznych” w całości dotyczy zagadnień z zakresu marketingu politycznego. Można się zastanawiać do jakiej dyscypliny naukowej zakwalifikować problemy dotyczące strategii i mechanizmów marketingu politycznego. Ze względu na przedmiot, jak i na metody prowadzenia badań w tym zakresie należy powiedzieć, że to jest głównie domena politologii. Można jednocześnie stwierdzić, że kwestie marketingu politycznego stanowią przedmiot badań interdyscyplinarnych. Dużo w nich politologii, a jeszcze więcej socjologii polityki. Warto wreszcie wspomnieć, że niektórzy uważają, iż marketing polityczny to odrębna dyscyplina naukowa korzystająca z dorobku socjologii, politologii, jak i nauk o zarządzaniu i marketingu jednocześnie. Wspomniane kwestie stały się przedmiotem badań prowadzonych przez Zakład Socjologii i Psychologii Polityki Instytutu Nauk Politycznych Uniwersytetu Warszawskiego. Warto, w tym miejscu, stwierdzić, że znaczna część prac publikowana w tej edycji „Studiów Politologicznych” to efekty prac badawczych prowadzonych przez pracowników Zakładu, a dotyczących właśnie marketingu politycznego. Badania prowadzone były w ramach tematu: Zmiany strategii i mechanizmów marketingu politycznego. Zakres badań i problematyka przygotowanych tekstów ściśle są związane z tematem badawczym.
5
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Strategie ocieplania i kontrolowania wizerunku polityka na przykładzie prezydenckiej kampanii wyborczej 2010 r.

100%
Leszczuk-Fiedziukiewicz
Studia Politologiczne
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2011
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vol. 19
142-198
EN
The main object was to analyse techniques of candidate presentation which has proceeded during electoral campaign 2010 in Poland. Politicians activity in campaign is conditioned by professionalization of politics, expansion of electronic media and development of Public Relations services. The main research materials were: newspaper articles, interviews in magazines, information from Internet, TV advertisements, Internet portals and vortals, websites and blogs of candidates. It has used problems from range of different sciences: political marketing, media, avertising and Public Relations theory.
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Kultura polityczna w internetowych serwisach dziennikarstwa obywatelskiego w kontekście wyborów Prezydenta RP w 2010 roku

88%
Wesołowski P.
Studia Politologiczne
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2011
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vol. 21
165-201
EN
This paper contains considerations over political culture of citizen journalism services’ users in the 2010 Presidential Campaign. In the first part article explains the phenomenon of independent journalism as the answer to, on the one hand society needs, on the other on technical feasibility and development of WEB 2.0 in Poland. Qualitative and quantitative analyses of citizen journalism websites’ contents were also performed. The article is summarized by a reflection on the independence of citizen journalism in Poland and its role for political culture of Internet users.
7
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Uwarunkowania, strategia i taktyka kampanii Bronisława Komorowskiego w wyborach prezydenckich 2010 r. w Polsce

88%
Kowalczyk K.
Studia Politologiczne
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2011
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vol. 19
199-223
EN
of the Civic Platform party (PO) for the President of the Republic of Poland – on the political market. Komorowski, Marshal of the Sejm (speaker of parliament), could be recognized as a leader-candidate on the presidential election market. After the air crash near Smoleńsk which took the life of the President of the Republic of Poland, Lech Kaczyński, Komorowski concurrently performed three roles: provisional president, speaker of parliament and a (PO) presidential candidate. His chief opponent was Jarosław Kaczyński, the leader of the Law and Justice party (PiS), the twin brother of the passed away president. In the campaign Komorowski built a vision of presidency based on compromise, uniting Poles. In the first round of voting on 20 June 2010 Komorowski earned 41.54% while J. Kaczyński 36.46% of votes. In the second round of voting (run-off) on 4 July 2010 Komorowski received 53.01% while J. Kaczyński 46.99 of votes%. The elections result was a moderate success of the PO party candidate.
8
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Analiza komunikacji politycznej w serwisach społecznościowych (NK.pl i Facebook.com) podczas prezydenckiej kampanii wyborczej 2010 roku

88%
Grzywińska I.
Studia Politologiczne
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2011
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vol. 21
131-164
EN
This paper contains considerations over political culture in the 2010 presidential campaign in social networking sites in Poland – the local one Nasza Klasa and global one, Facebook.com. The objects of analysis were profiles and fan pages of candidates on Nasza Klasa and Facebook where the discussions on politics were being held. The first part of paper focuses on the issue of the influence of demographic and psychographic characteristics of the websites on political culture. In the next part attention was given to the language of the discourse. The last part of the article focuses on content-related dimension of discussion in Nasza Klasa and Facebook. Carried out analysis encompasses both quantitative and qualitative aspects in accordance with established standard of Internet inquiery. The article ends with considerations about role of social networking sites in democratic discourse and building the public sphere.
9
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Kultura polityczna polskich Internautów

88%
Garlicki J.
Studia Politologiczne
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2011
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vol. 21
13-50
EN
An important objective of the research series was to describe the political culture of Internet users in Poland. It is important to determine whether and to what extent the attitudes to politics and ideological orientations of Internet users differ from the general political culture of Polish society. Implementation of such cognitive purposes became possible due to conducting two researches in June 2010. The first research was carried out on-line using quantitative method. In order to clarify views and to deepen knowledge about the political culture of Internet users a series of focus group interviews was carried out among persons who differed in terms of intensity of Internet use. On the basis of test results it can be concluded that the political culture of Internet users does not fundamentally differ from political orientations of the Poles in general.
10
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Strategie w kampanii wyborczej – rodzaje, znaczenie, zastosowanie

88%
Biskup B.
Studia Politologiczne
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2010
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vol. 16
46-62
EN
The content of the article focuses on a strategy in election campaign issue. The article presents definitions as well as classification of these strategies arranged on the political marketing ground. What matters the most, is description of components of the strategies that is the implementation of Krzysztof Obłój conception, taken out of the management discipline and transfered to the political marketing ground. Therefore the paper distinguishes and sets forth five basic election strategies components: mission, activity domain, strategic advantage, strategic goals and functional plans of action.
11
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Analiza przebiegu prezydenckiej kampanii wyborczej 2010 roku w Usenecie (grupa pl.soc.polityka)

75%
Mider D.
Studia Politologiczne
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2011
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vol. 21
202-238
EN
This paper contains considerations over polish Usenet political culture in the 2010 presidential campaign. Discussion group pl.soc.polityka became the object of analysis. The first part of paper focuses on the scope and forms of influence exerted by technical environment of Usenet groups on functioning of society – dynamics, quantity and quality of social interactions. In the next part attention was given to the most important dimension of Internet political culture – language. Reconstruction of the lingual aspects of perception of reality and study of norms and values prevailing in discussion group was carried out in this part. Selected aspects of sociolect (social dialect) were also analyzed. The last part of the article focuses on content-related dimension of discussion in pl.soc.polityka discussion group. Carried out analysis encompasses both quantitative and qualitative aspects in accordance with established standard of Internet inquiery. The article ends with considerations about role of Usenet discussion groups in democratic discourse.
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