In this article the author examines the notion of a conceptual picture of the world, theconcept and ideology. Political feuilleton is part of the journalistic discourse qualifying aspersuasive type of discourse. It always has an ideological mode and assumes public interest.The strategic feuilletonist’s task is to convince the reader the rightness of author’s worldview. Understanding the information available to the individual is by its conceptualization.In this regard, the careful study of the basic concepts in a journalistic text is fundamentallyimportant. This paper describes a content-conceptual filling of of the ideological construct“President of Russia” in the eight forms.
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