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Kilka uwag o kontrastywnej analizie stylu

100%
Prokop I.
Scripta Neophilologica Posnaniensia
|
2018
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issue 18
207-219
PL
A few remarks on the contrastive analysis of style The phenomenon of style, analysed from different points of view, has been presented in this article. On the one hand, connections between stylistics and pragmalinguistics with the psychological profile of the sender have been indicated. Janusz Reykowski’s distinction of the five levels of centralisation, included in his publications, has turned out to be most useful in the pragmalinguistic analysis while describing the locutionary act, including the stylistic phenomena. On the other hand, though, a question about thepossibility and limits of the reflection of style in translation has been asked, using the text example in a German-Polish pair, and working out the criteria of evaluation. In the conclusion of the article the author is postulating the formation of a German-Polish contrastive stylistics.
2
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Gatunek pamięci zbiorowej. Rekonesans

89%
Wójcicka M.
Stylistyka
|
2019
|
vol. 28
79-90
EN
Collective memory, defined as ‘acollection of imagesof community members about their past which are included in cultural texts,’ (Wójcicka 2015: 68), ‘images about the past activated in the process of social communication in order to meet the cul-tural and political needs of the present’ (Czachur 2018: 11), is unavailable directly. It can be reached only through representation of the past expressed in different kinds of signs. Thus, collective memory has the character of a sign. Based on that assumption, the author presents the style and genre diversity of collective memory. She shows the role of language style in collective memory and puts forward a ques-tion about what function speech genre has in remembering, recalling, reminding and forgetting. She presents complex relations between memory and speech genre, which she treats as a sign of oblivion. In the last part of the article, the author offers a typology of memory genres distinguishing primarily (intentionally) mnemonic and secondarily(functionally) mnemonic genres.
3
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Zygmunt Bauman: „tropika diskursu“, slovo o pop-kultuře a spotřební společnosti epochy „tekuté modernity“

75%
Petrusek M.
Sociologický časopis. Czech Sociological Review
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2010
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vol. 46
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issue 5
801-821
EN
Zygmunt Bauman’s distinctive language style plays an important role in his works and sets him apart from the ‘post-modern sociologists’, among whom he does not count himself. After a short overview of the metaphors and metonymies that Bauman uses and that a) distinguish himself from the incomprehensible language of the ‘post-modernists’ and b) open up new perspectives on both classical and new sociological themes, the author turns to Bauman’s concept of ‘liquid modernity’, the cultural substance that for Bauman is part of the consumer society. While Bauman refrains from entering the debates over ‘high’ and ‘low’ culture (he does not use the term ‘mass culture’ at all), he formulates a number of interesting observations on contemporary ‘pop culture’.
4

Styl reklamowy w perspektywie trzech paradygmatów współczesnej stylistyki

75%
Zimny R.
Język a Kultura
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2014
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vol. 24
165 - 177
EN
The paper aims to verify the status of the language being used in advertising practice as a fragment of the stylistic system of Polish. The author examines in details the relations between the ways language is used in advertising and the three contemporarily relevant linguistic theories of style: the functional, the pragmatic and the cognitive one. The conclusion is that the language of advertising cannot be qualified as a functional style, whereas it can be distinguished as a style only when pragmatic and/or cognitive factors are taken into account.
5

Perswazyjność pierwszych polskich tekstów politycznych na przykładzie wypowiedzi posłów sejmu 1548 roku na temat ożenku króla

63%
Dawidziak-Kładoczna M.
Język a Kultura
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2014
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vol. 24
23 - 37
EN
In the article I analyse the speeches delivered in the Sejm of Piotrków in 1548 which aimed at persuading king Zygmunt August to relinquish the intention of marrying Barbara Radziwiłłówna. The most extensive and conspicuous one, given by Andrzej Górka, contains some of the arguments raised also by other deputies, namely evocation of divine power and citing the authority of the monarch’s ancestors. Górka makes use of such rhetorical means as repetitions, evaluative epithet, metaphor or rhetorical question, and, similarly to the other speakers, he uses imperative verbs (first of all, ‘plead’ and ‘advise’). All of the deputies’ addresses are firm and, simultaneously, adhering to the rules of language etiquette of the time.
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