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EN
In the era of the pandemic the Catholic Church faced the challenge of the digital revolution. This is particularly evident in the example of the transmission of Masses which have become a requirement of the time and are a consequence of a very rapid social media development. The virtual world has penetrated into areas that were previously reserved for (a certainkind of) Sacrum. The article deals with the transmission of Masses and problems emergingfrom the use of modern internet and television technologies. The believers’ perspective, whoare the recipients of the Mass broadcast, has been also presented.
PL
Kościół katolicki w dobie pandemii stanął przed wyzwaniem związanym z rewolucją cyfrową. Szczególnie mocno widać to na przykładzie transmisji Mszy świętych, które stały się wymogiem czasu oraz są konsekwencją bardzo gwałtowanego rozwoju social mediów. Świat wirtualny przenikną do przestrzeni, która dotąd zarezerwowana była (dla pewnego rodzaju) Sacrum. Artykuł dotyczy transmisji Mszy świętych i problemów wynikających z użytkowania nowoczesnych technologii internetowych i telewizyjnych. Zaprezentowano również stanowisko wiernych, którzy stanowią odbiorców Mszy świętych transmitowanych.
PL
Oczekiwania wiernych Kościoła katolickiego związane z Internetem i social mediami są coraz większe. Dotyczy to szczególnie live streamingu. Kościół katolicki staje przed wyzwaniem związanym z rewolucją cyfrową. Świat wirtualny jest nowym wyzwaniem dla Kościoła i może stać się skutecznym narzędziem ewangelizacji. Artykuł dotyczy problematyki transmitowania Mszy Świętych w Internecie w tzw. live streamingu. Zaproponowano niektóre postulaty związane z tego rodzaju transmisjami. Nowością jest propozycja wytycznych oraz kościelnych regulacji prawnych związanych z transmisjami.
EN
Expectations of the Faithful of the Catholic Church related to the Internet and social media are constantly growing. This refers especially to live streaming. The Catholic Church is now facing the challenge of the digital revolution. The virtual world has become a new challenge for the Church and may become an effective tool for evangelization. The article discusses the issues related to livestreaming of Holy Masses. Several postulates have been formulated regarding this type of online broadcasts.
EN
Live streaming e-commerce (LSE), as a product of the digital era, is a form of e-commerce that uses live streaming as a channel to achieve marketing purposes. Since the launch of the live shopping function on e-commerce platforms in 2016, live e-commerce has grown rapidly. In spite of the pandemic we find ourselves in, the live e-commerce market size has maintained an average annual growth rate of over 200% in the past two years. LSE has not only driven the consumer industry, but has also impacted consumers’ consumption habits in very many ways. It is not surprising that the highest impact of the LSE-driven market has been evidenced in China, which is considered the largest growing economy in the world with a PPP only second to the US. This paper aims to investigate LSE as an upcoming business model, leading to evolving consumer patterns, as well as exploring the motivators of such consumption. The objective of this research is to provide SMEs with recommendations on the developing markets and inputs on how to maximise sales in a pandemic-affected world. In depth interviews were conducted with LSE consumers based in China, to understand their shopping experiences, explore their psyche and motivations behind such consumption. As a result of a qualitative research approach, it was found that the use of streaming anchors act as an external stimuli in LSE which affects consumers’ perceived value. This, in turn, affects consumers’ trust and purchase intentions. The use of utilitarian and hedonic shopping motivations affect consumers’ willingness to engage in an actual purchase and consequent shopping pleasure.
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