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  1. 1 Kobyłt A.

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KATEGORIA PRODUKTÓW W JEDNOSTKACH HANDLOWYCH

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Kobyłt A.
Logistics and Transport
|
2006
|
vol. 2
27-33
EN
Category management is a new trend in logistics and marketing. It become a real challenge for a top management. The essence is in having adequate information about a client and from a client. The category process, including segmentation, is a chance for a company to higher customer service level, cost reduction and making higher profits.
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