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EN
The article is devoted to the actual problem of contemporary literary and interdisciplinary humanitarian studies such as denotation of the role of the mass fiction as well as functioning of the folkloristic motives in mass fictional literature. The attention is paid to the overview of the question of theoretically-methodological mass culture’s definition in Ukraine and emphasizing of the motives of folkloristic origin in the texts of contemporary writers.
EN
The aim of the present article is to analyse the phenomenon of graphomania on the Internet, with Marina Maslova’s 2004 novel Don Juan as an example. The choice of the text was dictated by the interest in the presence of the eternal image of Don Juan in the Internet space and in the transformations it undergoes there. Taking Maslova’s text as an example, the author of the paper identifies and names essential features of digital literature, among others: derivativeness (non-originality) of literary images, a tense and attractive story, a twisted plot, stereotypical devices, a limited stock of literary images and motifs, the poetics of everyday life, permanent dynamism, polyauthorism, violation of the distance between the author and the text. The analysis of Maslova’s novel makes it possible to identify also the mechanisms of transformations applied to the image of Don Juan in the Internet space. In that connection, it is noted that the discussed writer only takes interest in certain selected situations and motifs from Don Juan’s story, adapts them to the genre of the romance novel, displays a free approach to the literary tradition and deprives the eponymous figure of autonomy in terms of plot.
RU
В статье подвергается исследованию феномен интернет-графомании на примере романа Марины Масловой Дон Жуан (2004). Выбор текста подиктован нашим интересом к бытованию и трансформациям вечного образа в интернет-пространстве. На примере текста Масловой мы выделили и назвали основные приметы сетературы, такие как: вторичность образов, напряженная и привлекательная интрига, закрученный сюжет, шаблонность, скудный запас литературных образов и мотивов, поэтика повседневности, перманентная динамичность, полиавторность, нарушение дистанции между автором и текстом и др. Анализ романа Дон Жуан позволил нам выявить также механизмы переноса известного мирового образа в интернет-пространство. В связи с этим вопросом мы отметили обращение автора романа лишь к отдельным ситуациям и мотивам истории Дон Жуана, приспособление их к жанру дамского романа, свободное отношение к литературной традиции, лишение образа сюжетной самостоятельности.
EN
The aim of the article is to give the first and base characterization and comparison of research of popular literature and culture in Slovak and Polish national scientific contexts. There are many similarities but also differences in both national contexts dependent on different historical and cultural development. Main differences are in the attitude of researching. As in Slovak literary scientific context the focus is in area of literary communication and aesthetics, the Polish conception is based on cultural and context understanding of popular literature, defining its own history, theory and research apparatus. Differentness is also in the definition of main categories, such as popular literature, culture, mass literature and mass culture. In both national contexts the research has its own problems to deal with, in Slovak literary science there is a big need to open for interdisciplinary approach and to make the studies on popular literature fully appreciated part of research. In Polish context there is a need to create suitable methodology of research and to focus on the theory of popular literature as thanks to interdisciplinary approach there is a danger that popular literature will melt in popular culture studies.
EN
This article is an up-to-date research of the problem of understanding of food as a literary and cultural code, characteristic manner of the character, peculiarities of the plot organization of the text and etc. The author pays attention to the newly-published and understudied work of the famous Ukrainian writer and analyzes it in the appropriate context. This article considers the features of the novel by O. Malyarenko "Typical Borya, or Two at One Table". The work analyzes peculiarities of the genre structure of the text, identifies features of the title of the work, defines its genre specificity. This article also investigates the role of food in the structure of "Typical Borja, or Two at One Table", analyzes the level of interaction between the main characters in the work. Separately, the author of the article ponders the question about the role of the mythological concept at different levels of organization of the work.
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