This article presents a set of arguments to suggest that the world of technical synthesis based on digital technology does not lead to any spiritual unification of the people to a „planetary mega-etnos.” It is rather the opposite. The answer to the rampaging unification of environmental techno-economic modernity became, contrary to the unanimous opinion of visionaries, violent political and cultural Balkanization. At the intersection of these processes a new version of homo barbarus is born. Before our eyes a certain extreme idea of society is also born – human mass (in the sense of Ortega y Gasset) permanently ongoing culture wars. It is the return of tribalism in the common domain of technology.
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