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EN
Existence of free media is one of the most important feature of democratic system. Since the collapse of the communist system in 1990s, Central and Eastern European societies have been overtaken by a process of change. Media system change was part of the general process of what may be called systemic social transformation. The main goals of free media in Central and Eastern European were: introduction and legitimization of the concepts of democracy, rule of law and constitutionalism as much as concepts of political pluralism, competition and new political parties and candidates as legitimate competitors. Unfortunately in post-communist countries media have not yet reached a state of full independence from the current interests of political parties. In this study there is case of Poland analyzed. After Polish parliamentary election in 2015 there have been changes in public television. The article presents the results of media content analysis of “Wiadomości” TVP1. In first research there is comparison how “Wiadomości” and “Fakty” coverage the same political events. In second research there is comparison how “Wiadomości” coverage politics in 2015 and after parliamentary election in 2015. The purpose of the research was to evaluate if the politics coverage became more balanced or more biased.
EN
This article attempts to determine the degree of bias in Polish general-information newspapers (“Gazeta Polska Codziennie”, “Nasz Dziennik”, “Gazeta Wyborcza” and “Rzeczpospolita”), based on selected determinants. They include: thematic agenda, political pluralism and media coverage, degree of directives and persuasiveness of messages. The author used the method of content analysis of press, analysis method and synthesis method.
EN
There is a twofold crisis in Europe: While mass migration is a serious challenge to the whole EU, we also have member-states striking at the EU itself. Our research shows that Hungary, with its overwhelming political communication, became the first post-socialist EU member state to run official anti-Western propaganda since the end of the Cold War and it seems that other CEEcountries will follow its lead. The campaign does not go against Brussels directly: the real message is hidden between the lines. We analyzed 644 pro-government articles on migration issues. The research shows that anti-Brussels narratives were strikingly frequent, and a new “war vocabulary” propaganda campaign started, stating that the EU is fighting against Hungary, so Hungary has to strike back
PL
Głównym celem artykułu jest ustalenie poziomu wpływu stronniczości mediów na agendę programów informacyjnych w kanałach telewizyjnych: 1+1, Ukraina, ICTV, Inter, Kanal 5 i UA: Pershyi. Wzięto pod uwagę następujące kwestie: strefę konfrontacji rosyjsko-ukraińskiej w Donbasie oraz relacje Ukrainy z Federacją Rosyjską. Odzwierciedlają one społeczno-polityczny podział społeczeństwa na Ukrainie przed 24 lutego 2022 r. Stwierdzono, że agendy stacji nie różnią się treścią, ale rozplanowaniem informacji niepodyktowanym zapatrywaniami politycznymi. W analizowanym okresie nie wystąpiła stronniczość polityczna w publikowaniu lub powstrzymywaniu się od publikowania materiałów publicystycznych w stosunku do głównej osi podziału społeczno-politycznego na Ukrainie. Oznacza to, że program uznawany ze względu na pochodzenie właścicieli stacji za prorosyjski lub proukraiński nie charakteryzuje się ani stronniczością tonalną (ocena aktorów politycznych), ani stronniczością widoczności (wyróżnianie aktorów politycznych), ani stronniczością agendy (zakres, w jakim strony poruszają preferowane kwestie w mediach).
EN
The main aim of the paper is to set up the level of media bias influence on the agenda of news programs in TV channels: 1+1, Ukraine, ICTV, Inter, Kanal 5, and UA: Pershyi. Two issues were taken into consideration: Joint Forces Operation in Donbas, and Ukraine and Russian Federation’s relations. Those stand for the socio-political division of the society in Ukraine before February 24, 2022. It was found that the agenda does not differ in terms of content, but in terms of gradation not dictated by political inclinations. Political partiality in displaying or refraining from publishing journalistic materials, in relation to the main axis of the socio-political division in Ukraine, did not occur in the analyzed period. It means that the agenda considered to be pro-Russian or pro-Ukrainian based on the provenance of their owners, is neither characterized by tonality bias (the evaluation of political actors), visibility bias (the salience of political actors), nor agenda bias (the extent to which parties address preferred issues in media coverage).
EN
The role of media narratives in politics is particularly important in the time of narrative media, which interpret reality more than they report on the course of events. The article presents the results of research on the content of TV news programs Wiadomości of TVP, Fakty of TVN, and weeklies Polityka, Newsweek and W Sieci from the period preceding the parliamentary campaign in 2015. The aim of the analysis was to determine to what extent the election materials illustrate the activities of the political actors and how many prepared narratives were intended to clearly suggest to the voters who to vote for. The conclusion drawn from the research is that positive and coherent narratives can significantly increase the chance of achieving electoral success.
EN
There are two definitions of the term Virtual Reality (VR) according to the VR pioneer, Jaron Lanier. The first definition refers to the visual programming technology (especially in computer games) which uses custom designed tools (like helmets, gloves and glasses) combined with special effects in order to achieve an illusion of physical space. The second meaning of the term VR encompasses all the elements of the „alternative” reality of cyberspace in which people communicate by means of different electronic devices. As such, VR allows those who participate in these interactions to manipulate and multiply their digital selves to such an extent as to loose their actual sense of self. VR technologies are used in a variety of professional capacities such as education, medicine, engineering, architecture and so on. Some negative consequences occur primarily with the overuse of VR for entertainment purposes (such as computer games) and include personality and behavioral changes in younger, adolescent users. There are also larger cultural influences to consider. The mind of a modern user of new technologies cannot keep up with the pace of societal changes, promoting behaviors which hinder communication, mutual understanding and cooperation. VR continues to affect the emotional, behavioral and sensory aspects of the psyche. The invasive persuasion of media and advertising influences people’s habits, opinions and ethics. One of the most disturbing cultural changes is the confusion of public and private spheres, Facebook friends for family and the substitution of cyberspace for home life.
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