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„Huffinizacja” treści medialnych

100%
Petrova M.
Zarządzanie Mediami
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2015
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vol. 3
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issue 2
121-132
EN
Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others. Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events.
2
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Автономия изображений: о месте авторских рисунков в современной коммуникации научно-популярной тематики

100%
Simakova S., Panyukova S., Topchii I.
Przegląd Wschodnioeuropejski
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2019
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vol. 1
337-345
EN
This study examines the phenomenon of social media segments functioning, focused on the presence of high-quality author’s visual content in publications. It is the originality of the visual accompaniment of posts that becomes the basis for the popularity of the resource. It sets such a trend as the autonomous power of images in communication and giving a chance for the development of “pictorial” information exchange. The study analyzed the publication of the Russian popular science community “Educator” (“Ovrazovach”) on the social network “VK”. The main findings of the study is: 1) there is an autonomy of images and their independency in the process of creating interest to resource for audience; 2) the analysis of comments reveals a reduction of the content side of the popular science public; 3) user comments show the preservation of a high percentage of text messages, but this comments are related the picture, not on a scientific event. The authors believe that the phenomenon of autonomization of original images requires a detailed analysis on a wider number of examples.
3
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Young people as a media audience: From content to usage processes

86%
Rožukalne A.
Central European Journal of Communication
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2012
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vol. 5
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issue 1(8)
105-120
EN
This research describes the results of a study on young people’s media usage patterns in Latvia during a period of four years from 2007 until 2010. The present study consists of three parts: it analyses the so-called “media day” of young people and shows which media, which content and for what needs are used in different parts of the day; the study collects data about a “media set” chosen by young people and tests what media technological features are used by young people on a regular basis. The results of this particular research allow the discussion of the following questions: What is the correlation between functions of media usage and the level of young people’s awareness about important political, economic and social issues? What particular individual or social conditions can impact young people’s media usage? How does young media users’ behaviour reflect the phenomena of ‘participation culture’ or ‘collective intelligence’? The chosen methods of this research are questionnaire and focus groups discussions.
4

Online Media Audience during the Covid-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook

86%
Tkáčová H., Maturkanič P., Pavlíková M., Slobodová Nováková K.
Communication Today
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2023
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vol. 14
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issue 2
154-167
EN
Disclosure of disinformation has attracted increasing attention in recent years. The society recognises that false reports pose a real threat to the credibility of information and, ultimately, to the security of society. On the Internet an active audience is a distributor of media content because they are convinced of its truth, and in the online environment they find it in other people. Therefore, the audience seems to be an active amplifier of disinformation (sharing), and thus explicitly as a creator of (unwanted) web content (sharing and commenting). People’s willingness to share disinformation is linked to people’s similar attitudes; it is related to the similarity of faith and to the perception of the message, considered as appropriate and interesting (“I like it”), etc. The term “homogeneity” turns out to be a key term in audience research, and experts speak about a phenomenon that in fact appears to be the main driving force for the dissemination of any content. The aim of the research is to identify and classify the factors that motivate university students to share information on the social networking site Facebook.
5
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Problem determinacji aksjologicznej stosowania technologii informacyjno-komunikacyjnych w warunkach przejścia do nowego paradygmatu edukacyjnego

72%
Loboda S., Plyska Y.
Rocznik Lubuski
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2020
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vol. 46
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issue 2
167-178
EN
The article considers the axiological principles of the application of information and communication technologies in the transition to a new educational paradigm. It has been theoretically acknowledged that information and communication technologies today are a necessary leading component of the educational process, which, as a result, forms not only the educational space as a whole, but, importantly, the personality of the future specialist. The findings reveal that information and communication technologies in modern scientific discourse are understood, inter alia, as a communicative educational environment and a means of professional interaction that allows to expand the professional communication space. They provide people with new opportunities to comprehend, evaluate and perceive the world. The authors specify and describe the content component of the functional field of media content materials in relation to the educational tasks of the process of developing a creatively active personality of a teacher. It is proved that a high level of efficiency in the use of information and communication technologies may be ensured through the balanced introduction of axiological principles of media content selection in the process of professional training of future educators.
PL
Artykuł rozważa aksjologiczne zasady zastosowania technologii informacyjno-komunikacyjnych w przejściu do nowego paradygmatu edukacyjnego. Stwierdzono teoretycznie, że technologie informacyjnokomunikacyjne są dziś niezbędnym, zasadniczym elementem procesu kształcenia, który w rezultacie tworzy nie tylko przestrzeń edukacyjną jako całość, ale co ważne, osobowość przyszłego specjalisty. Wyniki wskazują, że komputerowe technologie informacyjno-komunikacyjne we współczesnym dyskursie naukowym oznaczają m.in. komunikatywne środowisko edukacyjne oraz narzędzie interakcji zawodowej, które pozwala poszerzyć przestrzeń profesjonalnej komunikacji, wyposażyć ludzi w nowe możliwości zrozumienia, oceny i postrzegania świata. Autorki określają i opisują komponent treściowy pola funkcjonalnego materiałów medialnych w odniesieniu do zadań edukacyjnych procesu rozwijania twórczej osobowości nauczyciela. Dowiedziono, że zapewnienie wysokiego poziomu efektywności wykorzystania technologii informacyjno-komunikacyjnych jest możliwe dzięki wyważonemu wprowadzeniu aksjologicznych zasad doboru treści medialnych w procesie kształcenia zawodowego przyszłych nauczycieli.
6
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Dedziennikarstwo i jego wpływ na język mediów

51%
Sámelová A., Stanková M.
Acta Universitatis Lodziensis. Folia Linguistica
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2019
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vol. 53
113-122
EN
De-journalism as a unique 21st century phenomenon allows every literate person to create and publish messages similar to those created and published by journalistic professionals. It affects not only media content but also form of the media messages. Thus, media language has been changed as a whole. The very language plays a key role here, as language influences cognitive habits and skills of the media audience. A simple superficial language leads to simple superficial thinking, a sophisticated or abstract language leads to sophisticated or abstract thinking. On the other side, the media language itself is influenced by publishing platform (blogs, vlogs, web pages, social networks) as well as technological nature of contemporary semantic devices. Therefore, it is necessary to pay attention to the media language. This study introduces the phenomenon of de-journalism and its linguistic aspect within the case study of literary criticism.
PL
Dedziennikarstwo (słow. dežurnalistika) jako wyjątkowe zjawisko XXI wieku, które pozwala każdej piśmiennej osobie tworzyć i publikować wiadomości podobne do tych tworzonych i publikowanych przez profesjonalnych dziennikarzy, wpływa nie tylko na treść, lecz także na formę komunikatów medialnych, a więc również na ich język. Wpływ ten uznajemy za kluczowy, poprzez język bowiem najsilniej kształtuje się nawyki poznawcze i umiejętności odbiorców mediów. Z jednej strony prosty język przyczynia się do powierzchownego myślenia, natomiast język wyszukany lub abstrakcyjny - do myślenia abstrakcyjnego, z drugiej jednak strony językowy kształt komunikatów jest zależny do typu działalności internetowej (blogi, vlogi, strony internetowe, sieci społecznościowe) oraz technologicznych możliwości i ograniczeń współczesnych urządzeń służących do komunikacji. W artykule opisano językowe aspekty dedziennikarstwa na przykładzie krytyki literackiej.
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