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EN
The focus of the article is on the need to fit media in the process of school and outof- school education, with the application of opportunities found in global and local media. A selection of pedagogical and sociological concepts in relation to the above mentioned issues was analysed. What is more, the meaning of media on a micro scale in constructing and reinforcing the regional identity and in protecting cultural heritage of the regions were described.
PL
W artykule podkreślono potrzebę uwzględnienia mediów w procesie edukacji szkolnej i pozaszkolnej, z wykorzystaniem możliwości tkwiących w mediach globalnych i lokalnych. Poddano analizie wybrane koncepcje pedagogiczne i socjologiczne dotyczące powyższych zagadnień. Przybliżono również znaczenie mediów w skali mikro w budowaniu i umacnianiu tożsamości regionalnej oraz ochronie dorobku kulturowego regionów.
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