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Źródła przewagi konkurencyjnej na rynku medialnym

100%
Żabiński R.
Nauki o Zarządzaniu
|
2013
|
issue 2(15)
151-165
EN
The article presents the problem of innovative ways of searching sources of competitive advantage by people who are managing media. In the article there is an analysis of head media groups’ strategies. Those head media groups are listed on the Warsaw Stock Exchange. In the analyzed group Cyfrowy Polsat, Grupa TVN and GK Agora have the largest scale of business and Cyfrowy Polsat has the greatest convergence strategy. Grupa TVN has convergence strategy to a lesser extent. GK Agora is not able to control the neighboring markets in a meaningful way. Companies implementing the development strategy for the neighboring markets gain great efficiency ratios (ROA and ROE). Those companies have also good indicators of long-term solvency.
2
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Współczesny radiowy rynek stacji komercyjnych w Polsce.

63%
Zdrojewska K.
Państwo i Społeczeństwo
|
2015
|
issue 1
157-166
EN
On 15th of January 2015 have passed 25 years since the establishment of the first commercial radio station in Poland. This anniversary is a good opportunity to see, how the commercial radio stations work today. What is their condition like? Do they take a part of any media groups? What presents the local radio market today and is it in a good condition? Could religious broadcasters take a part of the commercial radio market? Which radio format is the most attractive for the listeners? Those are the key questions and the answer s can be found in this publication. The article is not a description of the changes during the last 25 years on the commercial radio market in Poland, but it presents the facts today. In article we can found a results of the radio audience in Poland (radio tracks), described major broadcasts, information about music profiles of the stations, as well as an description of the media group in which the radio operate take part – the same name stations provide the same sender (eg. RMF FM RMF Maxxx, RMF Classic).
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