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Decoding the Virus: Blending Patterns behind the Name “SARS-CoV-2”

100%
Bajerowska A.
Heteroglossia- studia kulturoznawczo-filologiczne
|
2022
|
issue 13
107-122
EN
The disruptive impact of the SARS-CoV-2 pandemic raised awareness of the need for elucidation of its’ conceptual framework among contemporary linguists. This paper attempts to reconstruct the most fundamental conceptual relations within the compound “SARS-CoV-2” in terms of the Conceptual Blending. The main hypothesis for this research states that certain compression patterns and the structural specificity of the emerging blend make the compound “SARS-CoV-2” an efficient conceptual and formal template for multi-scope blending in future linguistic research concerning mutations of the coronavirus. The topology of mental spaces, the emergent structure within the blend, main compression patterns emerging from specific contextual constraints, the interplay of various vital relations, the dynamics of change and the potential to scale down vital relations (transmissibility and transmission dynamics of the SARS-CoV-2 virus) will be outlined. A seven-space-model of the SARS-CoV-2 conceptual integration network will be proposed. The results of analysis of intra- and outer-spatial vital relations connecting the input spaces and respective compression patterns will be demonstrated with reference to similarities and differences between SARS-CoV and SARS-CoV-2.
2

Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

86%
Katarína N.
Topics in Linguistics
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2014
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vol. 13
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issue 1
EN
Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient's mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts can be scaled and how the level of explicitness relates to promoting various categories of products.
3
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‘Non-traditional students’ at european universities. A special problem of social inequality

86%
Alheit P.
Dyskursy Młodych Andragogów / Adult Education Discourses
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2021
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vol. 22
159-170
EN
The following contribution is based on the qualitative data of a seven-country comparative study on the situation of ‘non-traditional students’ at European universities. It focuses on two key findings of an extensive analysis: (1) deeper theoretical insights that emerge from the wealth of data and that are condensed into Axel Honneth’s ‘theory of recognition’; (2) a revealing comparison of the ‘university cultures’ of the seven countries studied. A brief conclusion for future university policies in Europe closes the contribution.
4
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Przyjemność oglądania, czyli filmowe konteksty lektur

81%
Kotarba E.
Polonistyka. Innowacje
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2020
|
issue 12
233-246
EN
The series of lessons related to Lalka by B. Prus (1890) and the film Jobs by J.M. Stern (2013) showed that the film can deepen the understanding of the characters, as well as the mechanisms of the world presented in the literature and film watched by the students. The juxtaposition of Wokulski and Jobs in the students’ mind underlined the nobility of the first one and market mechanism of contemporary corporation of Jobs. The resulting cognitive amalgam revealed the timeliness of the novel: the rapacity of economic processes, social divisions and the human need for love.
PL
Z lekcji wiążących tematycznie Lalkę B. Prusa (1890) i film Jobs J.M. Sterna (2013) wynikło, że film może pogłębić rozumienie bohaterów, a także mechanizmów świata przedstawionego w lekturze, filmie i otaczającego uczniów. Zestawienie w przestrzeniach mentalnych uczniów Wokulskiego i Jobsa podkreśliło szlachetność pierwszego i rynkowe mechanizmy współczesnych korporacji. Powstały z zestawienia amalgamat kognitywny ujawnił aktualność powieści: drapieżność procesów ekonomicznych, podziały społeczne i ludzką potrzebę miłości.
5
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Integracja pojęciowa jako fundamentalny mechanizm ludzki w języku

58%
Jabłońska-Hood J.
Annales Universitatis Mariae Curie-Sklodowska, sectio FF – Philologia
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2016
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vol. 34
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issue 1
EN
According to Fauconnier and Turner, human conceptualisation is based around the process referred to as conceptual integration, aka blending. How it works is basically that language users, or rather their brains, tend to pick and mix selective elements of diverse mental spaces (or input spaces) as a base for novel meaning creation, which is resultant from the blend of such inputs. Thus, language creativity and originality hinges on the blending of correspondences that are mapped onto one another in order to come up with a third new quality that has not existed in language before, as it would seem. In my paper, I would like to display how cognitive integration processes operate in regard of humour within language. Further, I would like to prove that blending may well be considered a fundamental prerequisite for creativity with recourse to the comic use of language.
PL
Niniejszy artykuł wyjaśnia, na przykładzie komizmu językowego, mechanizm funkcjonowania integracji pojęciowej oraz rządzące nim prawa w odniesieniu do kreatywności językowej. Składa się z trzech części. Na wstępie autorka przedstawia podstawowe założenia teorii integracji pojęciowej, wykorzystanej w dalszej części do analizy materiału językowego. Następnie, na podstawie wybranych przykładów kreatywnego użycia języka, udowadnia, że amalgamat i przestrzenie mentalne powinny zostać uznane za podstawowy mechanizm kreatywności człowieka w języku. Na zakończenie, podsumowując przeprowadzone analizy, przedstawia najistotniejsze dla językowej działalności człowieka elementy integracji pojęciowej, bez których konceptualizacja oraz kreatywność językowa byłyby niemożliwe lub ograniczone.
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