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EN
Balneotourism is a traditional element of Bulgaria’s tourist destination image. The use of the healing powers of water, climate and mud deposits can be traced back to the old Thracian tribes that inhabited Bulgarian lands thousands of years ago. Bulgaria can successfully develop balneotourism and boost foreign visitors not only with its available natural resources, but also with great affordability of the health services offered. This is an opportunity to overcome the problem of season dependent tourism, as well as to increase revenues in the sector and the economy. At the same time, balneotourism and the establishment of the national health system allow for a real improvement in the quality of life of all the insured but particularly of people with disabilities. In that regard, the present paper analyses the origins, development and the current state of balneotourism in Bulgaria. Special attention is paid to defining the terms “balneology” and “balneotourism”. There are theoretical issues observed as well as significant aspects of the Bulgarian health system related to the utilization of the balneotourism product. Based on conducted research and analysis, recommendations are made aiming at further development of balneotourism and improvement of the quality of life of people with medical conditions and the disabled.
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EN
The paper describes analysis of mineral water in Sicily, performed in 1777 by Michał Jan Borch, during his travel to Sicily ad Malta. Borch analyzed waters of about 30 mineral springs and classified waters according to their chemical properties. The results of these investigations were published by Borch as separate chapter of his book Mineralogy Sicilienne, Docimastique and Metallurgique (Turin 1780). in the paper the Polish translation of this chapter. The work of Borch is an interesting example of the of Polish researchers activity in the early scientific investigations in Europe.
EN
The paper presents a historical perspective of selected concepts of utilitarian value in the economic sciences. Contemporary approaches to utilitarian value represented in marketing and commodities science are also discussed. Using the example of various types of mineral water, an attempt is made to illustrate that the consumer benefits are the main determinant of their utility. To this end, the results of empirical research designed by the author on a national scale are used.
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