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The Importance of Limited Self-Determination When M-Channel Migration Strategy Is Implemented

100%
Bondos I.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2022
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vol. 56
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issue 1
7-20
EN
Theoretical background: Multichannel retailers can implement various migration strategies to induce consumers to use particular marketing channel. Some researchers indicated voluntary and forced customer E-channel migration strategies. Due to the negative consequences of a coercive strategy, a voluntary migration strategy is much more popular. Voluntary migration strategy provides multichannel shoppers a total freedom of their choice whereas the incentive-based migration strategy uses some stimulus in order to convince buyers to use specific marketing channel. Encouraging the buyer to behave in a particular way may cause him/her a negative self-determination perception. Limited self-determination means consumer conviction that a certain action was taken as a result of marketing initiatives, prompted by the seller, and is not the result of their free and independent decision. A self-determined customer is convinced of entering into a relationship with the provider on their own initiative. In the context of channel-based price differentiation, it is about the consumer's belief that a specific purchase channel has been selected as a result of a solicitation by the seller. According to researchers, limited self-determination can have potentially negative impact on the intention to buy. Purpose of the article: The presented research model refers to the customer intention to buy online (intention to stay there) in the multichannel context. Therefore, the aim of this paper is to contribute to existing literature on multichannel pricing and advance our understanding of factors influencing the customer intention to make a purchase in offline channel (to stay in a brick-and-mortar store) under the price pressure in mobile app. This study aims to investigate factors affecting the intention to purchase offline when m-channel migration strategy based on price incentives is implemented by the retailer. Special attention is devoted to the issue of limited self-determination in a channel-based price differentiation context. Research methods: The data comes from a questionnaire survey carried out in 2021. This study is a quantitative study employing a scenario-based approach. The total sample size is 500, cosmetics was the product category which the questionnaire was prepared for. For the purpose of the research, a SEM (Structural Equation Modelling) analysis using AMOS 26 was conducted. Main findings: This research extends the understanding of consumer limited self-determination and subjective knowledge and mobile app familiarity and its influence on the intention to buy offline when price incentives are provided in a mobile purchase app. Article adds to the existing literature on customer migration in a multichannel environment.
2
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Edukacja mobilna – czy jesteśmy na to gotowi?

72%
RATAJ M., WÓJCIK J.
Edukacja-Technika-Informatyka
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2018
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vol. 9
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issue 4
107-111
PL
Celem artykułu jest przedstawienie możliwości wsparcia nowoczesnymi narzędziami m-learningowymi kształcenia na uczelniach. W artykule zaprezentowano dynamikę rozwoju rynku aplikacji mobilnych. Zastosowane metody badawcze to analiza krytyczna źródeł literaturowych oraz studia przypadków wdrożenia m-learningu na uczelniach. Po przeanalizowaniu rozwoju rynku aplikacji edukacyjnych w świetle polskich realiów wydaje się, że rozsądną opcją jest wsparcie tradycyjnych metod nauczania przez iPady. Wyzwania, jakie z tym się wiążą, to konieczność opracowania aplikacji edukacyjnych skrojonych do potrzeb specyficznych kierunków studiów lub przetłumaczenia istniejących na język polski.
EN
The goal of this article is to show the possibilities of supporting the educational system at Universities by modern m-learning tools. This article presents dynamic development of mobile applications. Implemented research methods: critical analysis of literature sources and case studies of implementation of m-learning at Universities.It seems, after the analysis development of the educational app market in the light of polish reality, that a reasonable option is supporting traditional methods of teaching by iPads. The challenges are: necessity to create educational apps tailored to the needs of particular field of study or translating already existing into polish language.
3
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Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality

58%
Hanjaya M., Kenny K., Gunawan F.
Marketing Instytucji Naukowych i Badawczych
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2019
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issue 2(32)
175-206
EN
The development of technology has been significantly give the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve better and deliver a better service to the consumers; especially when internet has connected people through their smartphones. The insignificant growth in doing the online purchase via mobile app which does not go along with the growth of internet mobile users in Indonesia and Singapore will deliver this study in order to evaluate and validate the implication of ease of use, usefulness, system quality, information quality, and service quality towards consumer’s behaviour in having the online purchase intention via mobile app. Data was gathered with survey by spreading 100 questionnaires randomly to the respondents who had the experience in doing the online purchase via mobile app in the last 6 months in Indonesia and Singapore. The methodology in doing this study is the quantitative approach by considering the connection amongst the independent variables and the dependent variables. This research found that usefulness and information quality significantly affect the online purchase intention through mobile app in Indonesia while in Singapore ease of use, usefulness, and service quality significantly affect the online purchase intention through mobile app.
PL
Rozwój technologii w znaczący sposób wpłynął na zachowanie konsumentów, którzy zamierzają dokonać zakupu online za pośrednictwem aplikacji mobilnej, opracowanej przez firmę zajmującą się handlem elektronicznym w celu lepszej obsługi i świadczenia lepszych usług dla konsumentów, zwłaszcza gdy Internet połączył ludzi za pośrednictwem smartfonów. Niewielki wzrost w dokonywaniu zakupów online za pośrednictwem aplikacji mobilnej, który nie idzie w parze ze wzrostem liczby użytkowników telefonów komórkowych w Indonezji i Singapurze, dostarczy tego badania w celu oceny i potwierdzenia wpływu łatwości użytkowania, użyteczności, jakości systemu, jakości informacji i jakości usług na zachowanie konsumentów w zakresie zamiaru zakupu online za pośrednictwem aplikacji mobilnej. Dane zebrano w ramach badania, rozsyłając 100 kwestionariuszy losowo do respondentów, którzy mieli doświadczenie w dokonywaniu zakupów online za pomocą aplikacji mobilnej w ciągu ostatnich 6 miesięcy w Indonezji i Singapurze. Metodologia badania polega na podejściu ilościowym, uwzględniającym związek pomiędzy zmiennymi niezależnymi i zmiennymi zależnymi. Badanie to wykazało, że użyteczność i jakość informacji znacząco wpływają na zamiar zakupu online poprzez aplikację mobilną w Indonezji, podczas gdy w Singapurze łatwość użytkowania, użyteczność i jakość usług znacząco wpływają na zamiar zakupu online poprzez aplikację mobilną.
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