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Comment le discours reflète son contexte ou quelques pistes de réflexion à propos de la communication universitaire d’aujourd’hui

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Kovács M.
Svět literatury – Časopis pro novodobé literatury (World of Literature – Journal for Modern Literatures)
|
2015
|
vol. Special Issue: Le monde de la litérrature
274-283
EN
Nowadays higher education institutions experience profound changes. Continuous concurrence for students, redefinition of university roles, reformulation of university-student relationship and europeanisation are some of the key factors influencing the actual higher education scene. The present study aims to explore, through the analysis of university presidents’ welcome messages, how today’s higher education discourse reflects this socio-cultural context.
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