Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Przedsiębiorstwo i Region

Authors help

  1. 1 Kozera I.

Years help

  1. 1 2017

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  multi-level marketing model
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Koszty transakcyjne jako determinanta wyboru modelu dystrybucji opartego o marketing wielopoziomowy

100%
Kozera I.
Przedsiębiorstwo i Region
|
2017
|
issue 9
110-122
EN
The aim of the article is to present the phenomenon of dynamic development of the concept of distribution of products and services based on a multi-level marketing model. Involvement in a scientific discussion on changes in the economy that testify to the reevaluation of determinants of economic decisions in organizations and may form the basis of new paradigms of the new institutional economy. Paradigms in which not only the scale of transaction costs is important, but also the fact that they can be located inside the organization. The article shows that this approach leads to a situation in which transaction costs may be somehow the company’s assets. All this takes place as a consequence of the revaluation of the determinants of transactions that are heading towards the so-called soft factors connected, for example, with the phenomenon of trust in the organization, networking of entities, the phenomenon of prosumption and the win-win strategy, understood more broadly than just satisfying the needs of the consumer technically related to the features of the product or service.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.