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EN
The goal of the article is to analyse consumption as an active element of the economic process. The considerations aim to show that consumption not so much concludes but rather initiates the economic cycle. Consumption determines the situation of individuals by influencing their work performance, its rate and intellectual efficiency. The satisfaction of needs, collection and allocation of consumption resources leads to specific effects (in this indirect effect of consumption). The considerations highlight that the development of productive forces is not a step process. Rather, it should be smooth and spread over time.
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Základní potřeby jako důvody vedoucí k jednání

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EN
This article begins with the observation that most contemporary theories of justice pay no attention to the concept of need. And, as my main thesis, I shall argue that this is not correct. First of all (I) I shall explain the reasons for this theoretical deficit and I shall strictly distinguish (II) the concept of “need” from other concepts, such as “wish” and “drive”, which are routinely interpreted as its synonyms. Then (III) I shall offer a definition of need which is based on a complex conception of human personality. I shall introduce an enumeration of the various levels of the person by which various categories of need correspond with various objects. In the next step (IV) I shall tackle the question of whether in some regard it is necessary to treat needs as reasons for conduct. In this context I shall briefly present a historico-naturalistic account which aims to provide a grounding for judgements about questions of human needs. (V). Finally I shall deal with the social dimension of human needs and I will put forward reasons for the view that a theory of social justice should deal with the concept of need as its main theme (VI).
EN
The article discusses the relationships between a sense of alienation and the use of mass media. This discussion was triggered by the idea of the media's significant power in the lives of individuals and their ability to meet fundamental needs. Given the fact that the level of a sense of alienation implies the level of citizens' socio-political activity, defining the role of the media focuses on their importance in the process of building a civil society.
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EN
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.
EN
This work describes theory of marketing, communication and communication mix in connection with non-profit organizations. Regional Health Authorities were given as an example. These organizations are public authorities in the sphere of public health protection. It was founded in 2003 by the law. However Ministry of Health of the Czech Republic was set as an official founder. The practical part of the work analyzes forms of communication used by the Regional Public Health Authorities. They are written, verbal and electronic communication. I explored when these forms are used, why are used, frequency of their use and their results. The public authorities are limited by the law very much (logically). Communication is one of the spheres that can be modified by the management of the Regional hygiene station. I think that goodwill (which building is connected with communication) of administrative authority is very important part of its existence. A good strategy of communication with the public is on of the ways how to reach it.
EN
Social security is an element of the broadly understood state security system. A centralized approach to managing social needs does not take into account the local and regional differentiation of a population’s preferences, and, as a result, does not allocate resources in an optimal fashion. Decentralisation contributes to improving efficiency by way of more effective adaptation of public services to social needs, which is achieved by gaining a wider and deeper knowledge about the needs of local communities. Greater power of local authority bodies inspires innovative solutions and stimulates activity and competition between territorial units. It contributes to the rational allocation of resources at the disposal of local authorities, which leads to the conclusion that they are dominant with regard to exercising the social function of the state.
EN
Social security is an element of the broadly understood state security system. A centralized approach to managing social needs does not take into account the local and regional differentiation of a population’s preferences, and, as a result, does not allocate resources in an optimal fashion. Decentralisation contributes to improving efficiency by way of more effective adaptation of public services to social needs, which is achieved by gaining a wider and deeper knowledge about the needs of local communities. Greater power of local authority bodies inspires innovative solutions and stimulates activity and competition between territorial units. It contributes to the rational allocation of resources at the disposal of local authorities, which leads to the conclusion that they are dominant with regard to exercising the social function of the state.
EN
The article is an attempt at describing the relation between resilience and needs. It is based on the assumption that these are two sets of variables vital for harmonious development that resonate with each other in a peculiar manner. Resilience and human needs are both contextually and hereditarily conditioned, but the relation between them seems not necessarily a linear one. In adults, resilience might be a significant medium in the satisfaction of needs and even condition them. In children, however, the relation between these variables is different. A child is born with certain potential determining its level of resilience, but deprivation of their key needs, especially during first years, might simply impair their development or disturb its synchronisation. The main issue discussed in this article is the basis of the relation between resilience and the needs that must be satisfied at school. The article contains observations made while carrying out an experimental project that enables the youngest pupils to access and fulfil their multidimensional needs.
EN
Introduction: This paper focuses on providing social care to a close relative. It is crucial in social services. Design: qualitative methodology – method of semi-structured interviews. Methods: respondents were selected to satisfy specific criteria. Particularly, these criteria were the care of a close relative who was assigned level III or IV care benefits. Another criterion according to which we selected respondents was that the carer belonged to the age group in which a person is still usually economically active. The research sample consisted of 6 respondents. Results: Based on the data analysis, we created categories to present the content of semi-structured interviews. Needs focusing on the body carried over into maintenance of one’s own physical and mental health are: the need for safety, the need for acceptance, the need for acknowledgement and respect, and the need for self-fulfilment and perspective. Conclusions: It is important to identify the care of a close relative, the specifics and needs, in the interests of configuring effective management of medical, psychological and social care, and creation of a system of social protection.
EN
The article deals with the needs of seriously and terminally ill in the institutional and home care. Apart from explaining the types of needs and their importance at the end of one`s life, the article also demonstrates the possibilities of satisfying the needs of the ill and the needs of their careers, loved ones and family members. The perception of death, as a natural part of life, from the perspective of seriously and terminally ill themselves is also explained in the paper.
EN
Municipal self-government as a territorial administrative unit responds in the provision of social services, mainly to the needs and possibilities of its inhabitants. However, it must perceive indicators that correspond to the individual needs and possibilities of the citizen, his opportunities to participate and his willingness to participate in their implementation.
PL
Considering the increased demographic aging and system changes in the welfare system in Poland, home care became one of the most important forms of taking care of disabled or elderly persons. Although the country is rooted in the idea of a nanny state, based on large institutions and providing minimum income, for a long time now family has been considered as the basic provider of informal care to the elderly. The aim of the present study is to give some insight into the resources of adult children providing care to their elderly, disabled parents. In order to acquire a comprehensive perception of the phenomenon, the authors chose an interpretavist paradigm and applied a phenomenographic method. 21 participants, aged 41–65, who were caregivers of their parents, took part in semi-structured interviews. Two main research problems were formulated: (1) How do the participants perceive their resources as caregivers of their elderly, disabled parents? (2) What kind of support related to the care of their parents do they consider essential? Results: The participants distinguish two main kinds of resources: internal (e.g. values, passions, feelings for parents, economic situation) and external (e.g. parents, family, friends, professionals, medical equipment and centers they have access to). The narratives of the participants also indicate a number of needs they experience. Implications for practice are discussed.
EN
Purpose: theoretical analysis of the level of physical health of schoolchildren and their motivation for physical training. Methods: Analysis of literature. Results: in 2013 from 9% to 45% schoolchildren were recognized healthy by the specialists. High and middle level of health have approximately 30% of individuals. They are able to fulfill the established standards of physical culture. The most common diseases of schoolchildren are: diseases of the respiratory system, diseases of the digestive system, and diseases of the eye, diseases of skin and subcutaneous tissue, diseases of the musculoskeletal system, diseases of the endocrine system. The greatest number of days missed due to illness was among the pupils of 6–7 forms. An important means of prevention of pupils’ diseases, strengthening their health, improving their physical fitness is physical activity. The level of physical activity of teenagers in the cities of central and northern regions of Ukraine is low and makes about 30 % of hygienic standards. Seasonal and climatic changes can affect physical activity. Forming a complete motivation to employment by physical exercises is by increasing physical activity. The needs, motives and interests in the field of physical education depend upon age, mental and physical development, temperament, personality. The leading motives of physical education in school are health promotion and the need for movement. In today’s schoolchildren the most interest among the types of physical activity cause sports games. We found conflicting data regarding popularity of different sports games of schoolchildren. Studies on motivation for the study of physical training in winter, we have not identified. The practical significance of the results: obtained data require the efficient use of physical culture. Conclusions: for the improvement of physical health of schoolchildren it is necessary to improve the content of Physical Culture according to the age needs, motives and interests of teenagers. Prospects of further research: to study the level of teenagers’ health and the influence of different types of physical activity to their physical condition.
EN
The aim of the article is to define the problems of the internally displaced persons that have become a new mass social services clientsin Ukraine. The authorrevealsthereasons why Ukrainian people move to other places, their needsandproblems. Generalandregionalcharacteristicsoffamilyproblems and statisticsontheproblem are generalized, that enabled the author todrawconclusionsabouttheneedtocombineadministrativeandsocialserviceswithfocusonsocial-pedagogicalandpsychologicalservices. The classificationoftheproblemsofdisplacedpersons is worked out, the priority of their solution on the bases of problem-orientedand family-centered approaches is proved, the methodsforassessingtheneedsoffamilies, methodsofovercomingproblems are disclosed. Problemsof new clients of social services are dividedinto the problems thatmeetthebasicneedsofthefamilyandsettledadministrativeservices, and the problems that meetthespiritualandsocialneedsofpeopleandtheneedforcomplexsocialserviceswith the focusonsocial-pedagogicalandpsychological support forsuccessfulsocialization, adaptation, reconciliationof the family in newconditionsoflife. Ingeneral, theproblems ofmigrants are commonand can be differentiated into ageandsex, regional, social, economic, psychological, legal, social, medicalanddemanding the comlex ofsocialservicesintheformofcasemanagement. Packageformigrantsshouldconsiderthestagesofsocialinclusion, problemsreconciliationincommunityandfamilyfocusonmaintainingtheintegrityoffamilies, children’srights in order toensurehumanrightsconditionsforsuccessfulsocialadaptationofthefamilyinthenewenvironment of life. The social servicesshouldbebasedon the assessmentoftheneedsof migrants, the analysis of which allowstodecidecarefullyonthedegreeofvulnerabilityof migrants andhelpthem, thecomplexityofthecaseandapplythemethodofcasemanagement (socialsupport), orothermethods. The practicalsignificance of the article lies in the identifing problemsand migrants listandorderofsocialservices for solving the problems of displaced persons. The prospects for future researches are justification for case management algorithm with migrants.
EN
The terms of reference for this study were to outline an inability of market principles to satisfy needs with a focus on natural determination of individuals. The author tries to define causes of market failures in satisfying of basic human needs and outlines a way how to overcome the problems stated. In the first part, evidence of elemental dissatisfaction is collected as the ground for improvements, namely an inequality as the highest hurdle on the way to satisfying of needs. The subsequent chapters analyze the role of market, especially in the context of four antagonistic relationships - macro and micro level; inequality and commonness. Chapters deal with the fact that profit maximization principally impedes satisfaction of fundamental human needs. Furthermore, mainstream development policies on macro-level are discussed. On the examples of foreign investments and market integration, the archetypal solutions for boosting economies, it is shown that in a strict economic sense, no investments principally cannot be measure to satisfy of basic human needs in a global scale. The paper indicates that general priorities of human beings are beyond the frame of contemporary economic configuration
EN
Within last 30 years, in the modern societies, especially those more wealthy ones, relatively deep transformation took place in respect of purchasers' preferences and expectations as well as the values presented by them. These changes also apply to foodstuffs. Food products belong to the ones bought regularly and they take and important position in the structure of household expenditures. The article concentrates on the presentation of changes taking place in the European societies in respect of consumption, with particular stress on the foodstuffs. An attempt was also made to show the specificity of food producers' activities being the response to the current changes.
EN
Objectives: Human history is situated between good and evil. The reflection concerns the complex reality of meeting inhabitants’ needs in an institution being a nursing home. A stay at a nursing home is necessary in crisis situations with which a family or an individual cannot deal themselves. A nursing home is a home for its inhabitants who have specific requirements. For the purposes of the article, interviews were conducted with the personnel and management of two nursing homes for the elderly. Conclusions indicate the need for individualised help and care for residents. Material and methods: The method was interviewed by staff of two nursing homes Results: The employees themselves consider the lack of their own preparation for work with the elderly. Employees in interviews signal the needs of an individual work with residents: conversation, intimacy, attention Conclusions: Because is coming a new generation of older people we therefore need to change the education of caregivers and social workers taking into account soft competences in the context of the ethics of care (N. Noddings)
PL
This article presents, undertaken by social organizations and the office of the Capital City of Warsaw, initiatives aimed at developing a model of cooperation between institutions performing tasks in the field of various areas of social policy. These initiatives concern, inter alia, continuing the activities of the education system in the field of equalizing the chances of students with disabilities by institutions performing tasks in the field of various areas of social policy, including those supporting professional and personal functioning of adults. One of the directions of this objective is the creation of an information and coordination point to support adults with disabilities in solving their problems, eg by providing information on possible participation in social rehabilitation and / or employment in an open, supported or protected labor market.
PL
Piecuch Ewelina, In the thicket of children’s needs – educational significance of popular culture texts based onthe Świerszczyk children’s magazine. Culture – Society – Education no 2(16) 2019, Poznań 2019, pp. 115–132.Adam Mickiewicz University Press. ISSN 2300-0422. DOI 10.14746/kse.2019.16.8.Children raised in today’s globalised world face an enormous, globally available and diverse range of verbal and non-verbal messages from the outside every day. In the era of prevailing consumerism, this multitude of information creates new, artificial needs that bring chaos to the children’s world. Human needs, as presented by Maslow, starting with physiological needs, through the need of safety, belonging, love, respect, knowledge and recognition are being redefined and disorganised in common understanding. The following considerations outline the result of the analysis of the content and form of several popular culture texts selected from among all the texts available on the Polish market – the Świerszczyk magazine, aimed at children.
EN
This article presents, undertaken by social organizations and the office of the Capital City of Warsaw, initiatives aimed at developing a model of cooperation between institutions performing tasks in the field of various areas of social policy. These initiatives concern, inter alia, continuing the activities of the education system in the field of equalizing the chances of students with disabilities by institutions performing tasks in the field of various areas of social policy, including those supporting professional and personal functioning of adults. One of the directions of this objective is the creation of an information and coordination point to support adults with disabilities in solving their problems, eg by providing information on possible participation in social rehabilitation and / or employment in an open, supported or protected labor market.
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