This article deals with the age peculiarities of teenagers who are the participants in network communication. The methodological basis of this study is conceptual provisions of philosophy, pedagogy, psychology about the functional role in formation of students’ information culture in networking. This paper presents function as a specific form of human activity and interaction with the environment, it is considered as a major phenomenon that determines the theoretical and methodological basis in formation of informational students’ culture in network communication. It is shown that considering the problem of features of students’ adolescent age that participate in network communication, must pay attention to the fact that this age is not only a biological but also a social category. It is established that school should teach person to communicate, study, work as well as it should teach network communication. There are basic age peculiarities of teenagers of the 5–8 form who are participants of network communication. The indicative classification of adolescents’ aggressive behavior in network communication and recommendations for forming students’ informational culture in network communication are suggested. It is stressed that a necessary condition for the formation of information culture of students in the communication network is collaboration between parents, students and teachers. In this case, the teacher in the process of formation of information culture should become a center of learning situations and help parents and students to learn new skills and to improve skills to identify the threat in online communication. The teacher should give preference to the personality-oriented pedagogical technologies of teaching. It is shown that the prospects for further studies should consist in establishing the conditions of successful immunity formation against aggression in adolescents’ network communication. It is necessary to establish what knowledge and skills should be formed in students so that they can detect aggression and oppose it in network communications.
The purpose of the article is to develop a pedagogical model of the process of formation of information culture of students in the network communication. In this paper, the work is presented as a specific form of human activity and interaction with the environment, it is considered as the main phenomenon that determines theoretical and methodological basis of formation of information culture of students in the network communication. It is shown that the formation of information culture of students in the network communication should be based on the totality of methodological approaches (comparative-activity, problem-solving, personal-activity, integrative, etc.). The model of formation of information culture of students in the network communication on the basis of joint activities of teachers, parents and students are presented. The developed model consists of partial models, reveals a static pattern forming, includes structural-functional model of process of formation, defines the properties and the factors that reveals the dynamic structure of formation of information culture of students in the network communication. Practical testing has confirmed the effectiveness of the developed model. However, the development of the practice of formation of the information security of students in the communication network does not provide transformation of the internal components of the process of formation of information culture of students in the network communication (purpose, contents, and resources) and does not guarantee its systematic integrity. Therefore, the prospects for further research should be aimed at: ensuring of the main characteristics of a systemic, holistic, intensive process of formation of information culture; research coordinated activities of the participants in the process of formation of information culture of students. The recommendations for a coherent relationship between the content, tools and diagnostic criteria of information culture should be developed. There should be the unity of the cognitive, communicative and evaluative activities of the participants in the process of formation of information culture.
Internet is an information and communication environment. The Internet replaces the reference offices of airports, train stations, shops, pharmacies. The Internet replaces libraries by placing on the Internet the main encyclopedias, dictionaries, various directories, branch databases and much more. TV channels and newspapers create their own websites, because the number of online audiences is constantly increasing. The network version of the publication due to advertising banners on the site can be more profitable and promising than its paper or television analogue-source. Social networks and blogs are developing and gaining popularity. They differ from traditional broadcast media not only in their interactivity, but the lexical filling and syntactic processing of the information offered. In addition, one of the special features of network communication is its metalanguage. Purpose is to characterize explicit and implicit manifestations of metalanguage reflexion of network vocabulary. The task: to describe the explicit symbols that are typical for network communication; language phenomena of implication in the network vocabulary. Methods. Descriptive and comparative. Results. The peculiarity of the network vocabulary is undeniable, since such lexicon is inherent in explicit and implicit meta-linguistic reflection. Language peculiarity of network communication covers all levels of language – phonetic, lexical, morphological and syntactic. In addition, graphics and spelling of the network language deserve attention. Such uniqueness is dictated by the activation of metalanguage reflexion.
The article deals with native advertising (hidden advertising) disguised as regular site content. To analyze the advertising discourse on the treatment of a disease, we used a cognitive schema (frame) containing a specific set of slots. It was found that a hypertext nature of advertising leads to rupture of the schema and delayed submission of the main frame slot (means/ways to treat the disease), transferring it from the start of the message to its target portion. It was also shown how a frame nature of advertising predetermined semantics of positive evaluation of the words – slot fillers. Native advertising is represented as a means of manipulating individual consciousness and as a way of exercising individual mental (and verbal) aggression.
Wraz z postępem cywilizacyjnym i rozwojem techniki proces komunikowania się ludzi uległ zasadniczej zmianie. Sieć internetowa podbiła współczesny świat, doprowadzając do powstania wielu pozytywnych zjawisk, dzięki którym łatwiej jest funkcjonować we wciąż zmieniającym się społeczeństwie. Jednym z najistotniejszych problemów współczesnego człowieka, wynikającym z nieograniczonych możliwości Internetu, jest zanik umiejętności komunikacji interakcyjnej. Zwykła rozmowa face to face stała się poważnym problemem społeczeństwa sieciowego, w którym kontakty z przyjaciółmi coraz częściej podtrzymywane są w sposób wirtualny. Problem ten ma ogromne znacznie dla całości społeczeństwa, gdyż osłabia relacje towarzyskie i rodzinne, rzutując na całokształt życia człowieka. Wpływ sieci na przemiany kulturowe i społeczne przeanalizowany został w różnych aspektach, a niniejszy referat jest próbą zwrócenia uwagi, w jaki sposób korzystanie z sieci internetowej wpływa na bezpośrednie kontakty społeczne.
EN
The mode of human interaction has been altering since the processes of technological and civilisational advancement have paced so hectically. the ubiquitous worldwide Internet network has overpowered the world by creating very positive phenomena which facilitate our functioning in today’s constantly changing society. One of the most pervading problems of a contemporary man resulting from the unlimited Internet access and online reality is the inert decline in face to face interaction. It is observed that the social and family relations loosen, which has severe consequences for the society as such. the influence of the Internet on cultural and social changes has been analysed from different viewpoints and this paper shows various aspects of online social network sites and their impact on real–life human interaction.
Paper aims to diagnose the role and position of reputation in communication strategies of contemporary enterprises together with pointing out certain solutions on the one hand, and to present the role of consumer social networks, often exploited by enterprises for more or less manipulative marketing actions. The analysis revealed, that reputation became both benchmark for different relations of social and economic actors, concerning exchange of information, opinions and expectations, and also played the role of controller of those mutual relations. Consistent reacting to expectations of important groups from institutional environment through the means of CSR rules seems, as practice proves, the best tool to build reputation of an enterprise. However, it is possible only on the condition that public declarations and voluntary commitments are fulfilled. This is because social perception, basing on real, not declarative, practices, the most important factor determining reputation. Text tries to prove that social responsibility of an enterprise, incorporated in marketing communication strategies together with unassignable and precious social and ethical motives, might be also used for legitimisation procedures, used mainly by big companies, for whom reputation and positive image might often have greater value than short term profits. On the other hand, the logics of contemporary Communications marketing, especially network one, demands appeal not only to features of goods and services in customer relations, but also appealing to their emotions and ethical consciousness. This way, fulfilling principles of CSR codes, mainly marketing goals are achieved, through manipulation of affections of customers and their broken dreams, and their inclination to overvalue business relations elaborated on the basis of confidentiality, trust and individual treatment. From the perspective of Communications marketing strategies applied by a company the client starts to play variety of roles: of adviser, expert, critic or advertiser of a company activities, and, as a result, the role o trustworthy business partner, bringing profit to numerous companies (image, reputation, trust), promoting the enterprises and their products among the other members of consumer community. On each step of those basic stages of creating and maintaining Internet consumer community might occur and often occurs manipulation of emotion, motivations and needs of clients.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.